Sway by Nick Rennie and Made by Pen is a totally new concept in floor lamp design. The playful light is not tethered to any power cable or outlet. It is completely free to move about and for the user to interact with it anywhere, indoor or outdoor.T he lamp is turned on or off by a soft-touch simple tap, and offers 5-colour variations of white light making it applicable to any space. This mobility and share-ability, is a deliberate Made by Pen design strategy to add value and flexibility to products, increasing their appeal and utility for modern homeowners and interior decorators.
Sway has Aus Standards, and CE certification and an IP rating of IP54.
What was the brief?
Design a lamp suitable to be placed anywhere, in any room, inside or out. Be inventive in thinking. Be innovative and unexpected. Be playful and interactive. Be bound Pen's design ethos to deliver something timeless, of quality and that is relevant to customer's needs. And, do all this with accessibility in mind, the end-game to provide a value proposition for the buyer.
What was the design solution?
The initial intention was to design a lamp that was incredibly simple in its appearance. Something that would have a presence if purely used as a static image, however Pen knew collaborating with Nick would deliver more. The initial sketch looked similar to how a six-year-old might draw a “dumbbell” and it was playfully discussed how this might 'topple over'. This was the birth of Sway. The result has been an innovative home appliance that brings fluid motion, unique user interaction, ease of use and integration into modern living to what is normally an unremarkable appliance.
What is the design impact?
Sway is a product which integrates naturally into the space for which its designed. As it is cordless and re-chargeable, it can be used in outdoor as well as interior settings, making it versatile as well as decorative. The lamp is turned on or off by a soft-touch simple tap, and offers 5-colour variations of white light making it applicable to any space. This mobility and share-ability, a deliberate Made by Pen design strategy to add value and flexibility to products, increases Sway's appeal and utility for modern homeowners and interior decorators.
