129_Paloma Barcelò

129_Paloma Barcelò

Shops and Showrooms
Calle de Claudio Coello, 24, 28001 Madrid, Spain - Build completed in 2017
Alessandra Bello

Showroom Paloma Barcelò

Mide Architetti as Architects

The new Paloma Barcelò flagship store in Madrid finds space on the ground floor of a historic building in the heart of the city. The entrance on Calle de Claudio Coello leads to a sequence of spaces, thematized by different display systems.


The project aims to preserve and enhance the morphological features of the existing rooms through a minimal use of materials and furnishing. The result is a display space with a sophisticated and essential air, which embraces the contrast between the golden metal of the furnishings, the rough plaster walls and the stone floor.


Sinuous metal sheets, 3 mm thick, support the display, making the products stand out from the neutral background, the custom designed furnishing acts as true architectural devices that develop and prioritize the interior spaces.


The shop consists of a long sequence of spaces at different heights, where the study of materials and lighting aims to recreate a home environment.


Project team
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