738 Broadway
Robert Lowell

738 Broadway: where splendor and simplicity meet

Lemay_id as Interior Architects

738 Broadway: this lavish four-apartment housing project offers modern living spaces adapted to the Big Apple’s new upbeat generation while allowing the McKenna building to proudly remind us of its industrial origin. The interior design was executed by Escobar Design by Lemay, previously Andres Escobar & Associates who recently joined Lemay. The building now includes two 2400 square foot and a 3 200 square foot lofts spread out on its two first floors and is topped with a 2 400 square foot penthouse featuring a 900 square foot private terrace. Industrial past dressed in white The Broadway McKenna Building was originally a Greenwich Village industrial warehouse, built in 1867. During the industrial revolution, New York becomes steel armoured and dedicated to the growingly trending ‘’Cast-iron architecture’’. This fast, sturdy and inexpensive technique was then widely used in the construction of mills, stores and warehouses particularly in the SoHo, NoHo and Greenwich Village areas. A century later, time has surprisingly converted this once working class neighborhood into the elite and sophisticated yet young and carefree living district that it is today. Dressed in white, the building brilliantly preserves its original architecture. The purity of the white enters beyond the building’s threshold, spreading inside and flowing on the walls, floor and ceiling. That’s when your attention is captured by the impressive Italian mosaic mural featuring a typical NYC scene with its skyscrapers and yellow taxis, a splendid piece entirely custom designed by Escobar and his team and created by SICIS. Then, guiding you towards the elevators and creating a punctuated graphic frame, are these thin LED light strips intensifying the already bright and immaculate space. Infinity and sobriety Wide open areas, lighted drop ceilings to emphasize on the height, colossal windows and clear, bright tones are gracefully used throughout the lofts to fully accentuate their spaciousness. The Italian Calacatta marble fireplace is the undisputed star and center of attention in this fine balance between splendor and sobriety. The 17 feet long monolith is magnified by concealing its summit in the drop ceiling above, an architectural technique that skillfully wraps and embeds the fireplace giving it the illusion of infinite height. This notion of continuity, intently associated with the absence of constraints, – and isn’t that, after all, the meaning of luxury? – is subtly found throughout the apartments’ features. The kitchens are equipped with Miele and Sub-Zero appliances concealed within quality custom designed Italian cabinets. The master bathrooms, dressed in Calacatta marble and textured Porcelenosa Cubica tiles, feature an overflow bathtub, ceiling concealed faucets and a television emitting mirror. Finally, the cutting edge Creston automation system controls lighting, music, heat, air conditioning, security, etc. The apartments are therefore utility device-free allowing magnificent, streamlined and modern areas where luxury meets solemn and timeless simplicity.


Product Spec Sheet

Products Behind Projects
Product Spotlight
News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo
28 Mar 2024 News
Snøhetta designs new extension for the world’s oldest ski museum in Oslo

Global transdisciplinary architecture and design practice Snøhetta has designed a new entranc... More

10 public buildings that demonstrate architectural applications of precast concrete
27 Mar 2024 Specification
10 public buildings that demonstrate architectural applications of precast concrete

Precast concrete is made by casting concrete in a reusable mold. These molds are made of various mat... More

Sameep Padora and Associates creates a flowing, organic art center in southern India
26 Mar 2024 News
Sameep Padora & Associates creates a flowing, organic art center in southern India

Mumbai-based Sameep Padora & Associates (sP+a) has completed Hampi Art Labs in Toranagallu, a vi... More

Introducing Partner Thermory AS
26 Mar 2024 Partner News
Introducing Partner Thermory AS

Thermory AS offers a diverse product range that includes durable exterior cladding, decking, interio... More

Brooklyn Tower by ShOP Architects showcases a unique materiality
25 Mar 2024 News
Brooklyn Tower by ShOP Architects showcases a unique materiality

Brooklyn Tower, standing an impressive ninety-three stories tall with a unique neo-deco crown, is al... More

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury
25 Mar 2024 Archello Awards
Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright join Archello Awards 2024 jury

Doriana Fuksas, Martin Lesjak, Li Xiang and Steven Wright have been announced as Archello Awards 202... More

Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon
22 Mar 2024 News
Vurpas Architectes converts former brick and concrete market into light-filled primary school in Lyon

The Eugénie Brazier school project in Lyon, France, undertaken by regional architecture studi... More

Detail: Pleated facade geometry of Bonfiglioli HQ by Peter Pichler Architecture
21 Mar 2024 Detail
Detail: Pleated facade geometry of Bonfiglioli HQ by Peter Pichler Architecture

Designed by Peter Pichler Architecture, the new Bonfiglioli Headquarters is located in Calderara di... More