Amsterdam, Netherlands
Project Year
Stories By

Sir Adam





Q-railing as Manufacturers

Amsterdam, the flourishing capital of the Netherlands, is renowned for its smart solutions and livability. In fact, on 8 April 2016, the European Commission awarded it the title of 2016 European Capital of Innovation ("iCapital") in recognition of the city’s highly original take on four areas of urban life: governance, economics, social inclusion, and quality of life. The renovation of the A’DAM Tower, formerly known as Toren Overhoeks or the Shell Tower, is a perfect example of this visionary approach. A well-known landmark, the building rises to almost 100 meters, offering spectacular views over the whole city. Its transformation involved adding a glass balcony balustrade around the rooftop terrace.

About the project The average height of a building in Amsterdam is just 30 metres, so the 22-storey A’DAM Tower soars above the surrounding cityscape. The original structure was designed by architect Arthur Staal in response to a commission by Royal Dutch Shell, and was home to the company from 1971 until 2009. After a renovation lasting several years, the A’DAM Tower was reopened in May 2016. It has been transformed into a multifunctional tower that features offices, cafés, a hotel, a rotating restaurant and an observation deck where thrill seekers can swing back and forth over the edge of the tower with a 100-metre drop below their feet.

During the tender process, Q-railing discussed its Easy Glass Max system with architect OeverZaaijer Architecture (OZ). A high-grade glass balcony railing solution that can cope with line loads in excess of 5 kN/m, it offers modern looks and maximum transparency. The OZ team were immediately convinced that Easy Glass Max was a perfect fit for the rooftop terrace of the A’DAM Tower. In total, around 110 metres of railing were installed.

Q-railing supported the architect, the contractor and the installer, Van Pommeren Las en Montagebedrijf, throughout the whole process.

SIR Adam hotel

Sir Adam as Client

SIR announces the opening of its third hotel, Sir Adam, located in the first eight floors of the city’s landmark A’DAM Toren. The tower is home to Gibson, MassiveMusic, Sony, and several of the most notable organizations in the music industry. “We have some of Europe’s greatest music talents as our neighbours, so it made sense to create a space to not only complement but also nurture that energy” says SIR founder and owner Liran Wizman. „SIR is all about delivering the quality and service that every modern traveller expects, while connecting them to the zeitgeist of the neighbourhood. “

Overlooking the City IJ-river and the historic city centre of Amsterdam, this urban boutique hotel boasts 108 rooms, diverse food and beverage outlets, and multi-dimensional meeting and event spaces. The colourful industrial-chic interiors, designed by award-winning New York-based innovation and design studio ICRAVE, create a free-spirited atmosphere that plays host to lifestyle travellers and locals in a curated environment full of music and art— ensuring Sir Adam is set to become the new cultural centre in town.

Replacing the traditional hotel lobby is The Hub, a co-working space-meets-concept store and Music Library where guests can listen to a range of vinyl. The Hub overlooks THE BUTCHER Social Club, located on the ground floor, a bright and spacious gourmet burger joint set in a casual living room environment. The vibrant space includes a large island bar and riverside terrace, which will host regular live performances and nightly DJ sets.

A spiral staircase ascends to a panoramic indoor-outdoor drinking den, The Beergarden. Also located on this floor are The Studios, flexible event spaces which can be combined with the Beergarden to host events for over 200 guests.

The 107 guest rooms and the suite are outfitted with the necessities to entertain, from Bluetooth-enabled Crosley record players and a collection of vinyl’s, to a Gibson guitar. Embracing the original structure of the tower, raw concrete pillars and exposed ceilings frame the interiors. The floor-to-ceiling windows hold floating desks and window benches providing dramatic, panoramic views of the city’s skyline.

“It was a pleasure to collaborate with a bevy of local emerging artists on the commissioned pieces in the hotel,” said Jesse MacDougall, Director of Strategy and Brand Development at ICRAVE. “Most notably, the dynamic duo of Telmo & Miel did a fantastic job on the double-height mural featuring an androgynous cyborg, and Floor Bijkersma created two lenticular compositions on the bar and reception desk that deal with the fleeting and tenuous conditions of fame.”

SIR launched in Amsterdam in 2013 with Sir Albert in the popular De Pijp neighbourhood. Sir Savigny, in Berlin, followed in late 2016. Sir Adam is the second SIR hotel in Amsterdam and the third in the collection. Two additional locations are set to open in 2017, including Sir Nikolai in Hamburg in the spring Sir Joan in Ibiza this summer. SIR hotels are managed by the privately owned group Europe Hotels Private Collection.

The Rooms Sir Adam’s guest rooms are divided amongst five categories, ranging from the smallest, Sir Boutique to the largest and impressive Sir Suite.

Featured on top of the ‘bed-shelves’ in 88 guest rooms you can find a collection of curated coffee table books as well as a collage by Michiel Folkers and portraits by music photographer Daniel Cohen. The 19 Sir Deluxe Corner rooms and the Sir Suite also showcase work by Ren Philips. As the art will surely inspire, guests can request in-room guitar lessons or borrow a DJ set. For those who would rather see a live show at a nearby venue, bikes are available to borrow.

Like all SIR hotels, rooms at Sir Adam are equipped with all the essentials; luxurious pillows, the SIR hotels bedding collection, coffee and tea making facilities, custom cosy robes, the Sir Adam goodie box -- filled with all-time favourites, such as Haribo Gummy Bears and Amsterdam Chocolate bar – plus Bluetooth-enabled flat-screen TVs, and premium toiletries by DEAD CLEAN. One night can be booked from EUR 189,-.

The Hub Music junkies will find their tribe at The Hub, a co-working space where Sir Adam welcomes guests. The Hub features a retail experience with unique products made by Amsterdam locals and eclectic music gear such as Thunderplugs and the Armin van Buuren DJ-set. Guests can also listen to their favourite albums on vinyl in The Music Library, featuring a collection of new and exclusive tracks. Guests are free to take vinyl records to their room to listen on their in-room Crosley record player.

Right next to The Hub guests also have access to a 24/7 gym featuring state-of-the-art cardio machines as well as functional training equipment like dumbbells, kettle bells, and a TRX rack.

The Beergarden & The Studios A spiral staircase connects The Hub to the garden roof, home to The Beergarden and The Studios. The Studios provide a unique working environment with industrial design elements and unparalleled views of Amsterdam’s historic city centre. The Beergarden, a 100m2 party place featuring a sun terrace, a bar and four Jacuzzis, serves Amsterdam’s best craft beers. When combined, The Studios and The Beergarden are set to play host to events accommodation up to 200 guests.

THE BUTCHER Social Club Serving cocktails alongside the perfect cheeseburgers, THE BUTCHER is the perfect crowd pleaser. The menu explores variations on the classic burger with options like Silence of the Lambs, made with Prime New Zealand lamb and tahini sauce. THE BUTCHER Social Club is an expanded version of the existing concept – now at six additional locations – with a lounge area including a pool table, ping pong, and classic arcade games. THE BUTCHER Social Club is open from 8 AM until midnight on the weekdays and around-the-clock on the weekends.

The Tower The A’DAM Toren is home to not only Sir Adam, but also some of the top music organizations in Amsterdam including ID&T, Sony, Gibson, and MassiveMusic. Built in 1971 to house the offices of Royal Dutch Shell, it reopened in 2016 to become one of Amsterdam’s most creative and entertaining destinations. Besides Sir Adam and all its venues, A’DAM Toren also hosts several restaurants, bars, and even a nightclub in the basement, making it an all-encompassing destination.

A’dam Tower

Kawneer as Manufacturers

A’dam Tower is the new name for ‘Toren Overhoeks’ in Amsterdam. Royal Dutch Shell assigned the design of the tower to Arthur Staal. The tower was known among a lot of people from Amsterdam as the ‘Shelltoren’. Officially opened in 1971 and owned by multinational Shell until 2009. The new name A’dam Tower stands for the well known abbreviation of Amsterdam, but also for ‘Amsterdam Dance and Music’, with which the main activities of the owners and biggest renters are being reflected: ID&T, AIR Events and MassiveMusic.

Staal designed the tower so that it stands at a 45 degree angle relative to the IJ. This diagonal position gave the building its first name. After the enormous renovation, the tower is transformed to an iconic, multifunctional tower that, among other things, has been the backdrop for The Voice of Holland. Also, the tower is the home base for a mixture of offices, cafés, restaurants, a hotel, a viewpoint and a rotating restaurant.

Project solutions by Kawneer The façade elements in the straight facades are delivered by Kawneer. A solution has been designed for the transparent floor in the observation deck, where you stand on thick glass in the floor and you can see 22 stories down! Kawneers Project Solutions department has in addition, in collaboration with the façade builder, designed a special solution for the extremely large windows in the façade of the tower, where the windows are as big as 3 by 6 meters! These windows in A’dam Tower weigh as much as 1.850 kilo a piece! The design is based on Kawneers RT 72 Reflex with patented insulation technology.

Specially designed outer scale The window frame profiles are also modified on request. Therefore, Kawneer specially designed the outer part of the profile, also based on the RT 72 Reflex. Because of this, the good insulation and quality are guaranteed, but it is a product designed to fit your needs. Furthermore, this project solution can be combined with the other Kawneer systems.

New façade elements In the engineering there was a lot of attention for the new façade elements for the concrete tower. In view of the speed of building and because of the quality construction company J.P. van Eesteren wanted to have the facades arrive prefabricated to install them without scaffolding. In order to do this, the entire pre-fab elements have been made water resistant and airtight. The concrete frameworks are closely connected with rubbers and are taped on the inside. After placing the pre-fab elements, the building is immediately wind- and watertight.

Prefab collaboration The aluminum window frames are designed by Kawneer and the materials were delivered to Alkondor. Alkondor Hengelo produced and glazed the window frames. Then the frames were placed in the concrete frame elements by concrete manufacturer Veluwe Beton, transported to the construction site and mounted. By working with double frame elements only half the number of lifting movements were necessary. Because of the engineering and preparation, the façade of the concrete tower could be closed in only 8 weeks time.


DZAP as Facility management & Project management

ID&T, a worldwide authority on dance festivals and electronic music, moved into new offices in the iconic A’DAM Tower on the banks of the River IJ in Amsterdam. The new offices had to be an interpretation of a festival site, but one that had to be built to last: less wild, but clearly identifiable and with a lot of variation. DZAP designed and built an office with an amazing variety between the spaces, where the employees can work, have lunch, or just enjoy the amazing view, either in groups or all by themselves.


TANK as Interior Architects


CONCEPT & DESIGN The Loft is a multipurpose venue occupying the 16th and 17th floor of the A’DAM Tower. TANK desiged a rock stars’ condo that would transform itself from a giant loft into a wedding location or corporate conference space overnight whilst keeping the feel guests are staying at a unique, stylish, modern and luxurious home close to heaven.

THE CHAMBERS Thanks to its partly double height living room area with double height glass facades, residents are in instant awe upon entering the Loft, with its sublime cityscape views. The luxurious yet raw identity of the Loft is emphasized through its herringbone parquet flooring, contrasting, exposed concrete walls and ceilings and taylor made interior features like the staircase.

The Loft is divided into two separate spaces, the 16th, which is the main ‘Event Space’ and the 17th, which consists of several meeting rooms. The main event space is equipped with a supersized green marble kitchen, surrounded by antique shutters, a main living area that features a tall, bespoke chandelier of fluorescent tubes that enhances the verticality of the volume, a magnificent lounge, a record library with stairs that lead to the heavenly bedrooms and a separate smoking room. Each room can be rented separately but if you want to feel like the king of the castle, or tower in this case, you really should rent the loft as a whole.

The 17th floor holds the master suite with a freestanding bath with an unrivalled view. Upon request a portion of the ceiling can be lowered onto the bathtub to become a leather tabletop, so you can welcome your guests for a business meeting. Both the main suite and the guest bedroom on the 17th floor offer an amazing shower experience with an endless view over Amsterdam and the adjoining municipalities. The ‘piece de résistence’ is the Pressroom that comes with a cocktail bar to host all exclusive meetings, drinks and presentations. All spaces are modular, so if you don’t feel like cooking you can host your annual board of directors meeting just the same.

STYLE TANK chose a modern, industrial raw interior, with leather, steel and wooden features, music elements such as a large piano, record albums and lush furniture to accom- pany the lavish life of a star. All in all it’s a pitch-perfect place to host an unforgettable party or business event.

Project team
Facility management & Project management
Interior Architects
Product Specifications
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