The opening of the new showroom marks once again the path of growth that characterizes the company. Just this year, Arper has inaugurated three new exhibition areas: Chicago, last June, Oslo and Amsterdam, in September.
The opening of the showroom in Copenhagen confirms 2013 as the year in which the Arper strategy of internationalization has taken its most concrete form. The company's presence in the main reference markets is expressed through these new structures in the territory, which allow Arper to establish a direct link with the target audience and strengthen brand awareness globally.
Again, the venue chosen for the showroom is the heart of the design district of the city, which in the Danish capital goes by the name of Pakhus 48. A former industrial storage area, spread over an area of more than 3,000 square meters overlooking the port of Copenhagen, Pakhus 48 is a modern example of the intervention of the city administration in the renewal of an industrial area, destined to become a cultural hub and a catalyst for innovation. Pakhus 48 therefore represents an important pole of attraction for visitors, thanks to the simultaneous presence of well-known design brands: besides Arper, the design district is home to Fritz Hansen, GRID, Luceplan, Erik Jørgensen, VOLA, Kvadrat, Montana.
The Arper showroom covers an area of over 260 square meters and offers the visitor a complete overview of the collections of a company that has always been distinguished by its versatility and the elegance of its products. The showroom was designed by the Lievore Altherr Molina studio in Barcelona, a partner with whom the company has been collaborating for several years and that has given rise to many successful collections, including Catifa, Leaf, Saya, and more recently, Ply. The new showroom layout brings back the concept that the company unveiled at the Salone del Mobile 2013, emphasizing the consistency that characterizes its brand identity.
The Arper showroom will be opened with a party to be held between 5 and 9 p.m.
Arper Showroom, Pakhus 48, Klubiensvej 26, Frihavnen, DK-2150 Nordhavn Opening hours: Monday – Friday, 9 am – 4 pm