Spacemen has designed the second flagship in a series of conceptual spaces for Braun Buffel, with this intepretation entitled ‘Between Worlds’. This maximal minimalist approach crosses the boundaries between two very different worlds. That of luxury retail and of experimental art.
In the middle of the store is a meteor rock seemingly suspended in-between space and time, creating an illusion as though crossing over from a different dimension through the reflective ceiling.
The sienna-colored installation’s jagged edges and angular grains adds a stark contrast to the sleek aesthetic of the store that aims to merge architecture and sculpture. The sense of intrigue behind the intention of this floating rock innately draws passerby’s into the space.
A material palette of stainless steel, white terrazzo, mirrors, and glass with a base of mineral plaster walls come together to create a minimalist and futuristic composition for the store whilst a pair of red marbled display counters flank the floating rock at the front of the store.
As customers make their way to the second half of the store, the flooring transitions into a deep burgundy carpeted area that is anchored by an exquisite pink onyx display wall where they can customize their items at the personalization station. Multi-tiered counters constructed entirely out of clear glass allow products on display take centre stage to shoppers.
The concept store pushes the boundaries allowing an encounter between two very different worlds, that of experimental art and luxury retail, thus redefining the brand’s in-store experience into an immersive, and memorable journey.
Team:
Client: Braun Buffel
Architect: Spacemen Studio
Lead Architects: Edward Tan
Team: Edward Chan, Raymond Tang, Phyllis Zhang, Kuma Ni, Alvin Zhou
Photography: David Yeow Photography
Material Used:
1. Rock Art Artist: Ohsum Mossum
2. Pink Onyx: Levo Art Stone
3. Red Marble: JK Concepts
4. Terrazzo Floor: Feruni Ceramiche
5. Natural Wall Plaster: Vasari Malaysia
6. Metal Fabrication: JK Concepts
