Giles Miller Studio and British Ceramic Tile are proud to present Billboards; an innovative way to navigate Clerkenwell Design Week 2016. Giles Miller Studio, in partnership with British Ceramic Tile, has created a series of four functional sculptures for London's Clerkenwell Design Week 2016, to help visitors navigate the extensive program of events, exhibitions and installations that shape the internationally- renowned design fair. With the new masterplan of Clerkenwell Design Week this year, wayfinding is of paramount importance to help guide the thousands of visitors, and allow for each aspect of the fair to be explored. Billboards offers a unique solution to this in a fun and engaging fashion.
Composed of over 8,000 hand-crafted glass tiles, in an array of vibrant matte and metallic colours, each of the four structures adopts a scale-like composition with overlapping tiles that create a sense of depth and movement. The sculptures are also lit up from within, and will omit a warm glow at nightfall, rendering them functional at all hours of the day. The generously-sized sculptures, which are approximately 3.3m wide x 2.4m high, are located at key CDW destinations including Kingsway Place (outside the House of Detention), Clerkenwell Close and Clerkenwell Road (opposite Vitra).
This is the third time the Giles Miller Studio has designed and crafted an installation for Clerkenwell Design Week and Billboards both represents the functional sculptural artworks the studio is known for, as well as the studio’s ongoing creative development.
Giles Miller explains: "Billboards is the latest manifestation of our highly conceptual project work, realised with the help of an open-minded partner in British Ceramic Tile. These huge glass sculptures will be an intriguing showcase for British Ceramic Tile’s products as well as a wonderful expression of our studio’s creative freedom.”
David Richards, Marketing Manager at British Ceramic Tile, acknowledges: “It’s great to be working with Giles Miller given his excellent track record of turning 2D materials into amazing 3D installations. For us it was a perfect fit and works with our philosophy of offering more than just a tile. These installations will really help to navigate people around the new CDW layout and point them in the direction of our new London Hub which is opening during the fair.”
