BMW Welt exhibition space 1

BMW Welt exhibition space 1

Location
Munich, Germany | View Map
Category
Exhibition Centres

BMW Welt exhibition space

Patricia Urquiola as Interior Architects

Progressive Luxury meets Creative Excellence

Following a successful collaboration in 2010 for the Salone del Mobile in Milano, Patricia Urquiola and BMW joined forces again for a design collaboration at BMW Welt in Munich, Germany. In occasion of the launch of the new 7 Series, the BMW X7 and the 8 Series line-up, Patricia Urquiola and Senior Vice President BMW Group Design Adrian van Hooydonk wanted to create an intriguing and surprising installation space.


The starting point was the concept of modern luxury that both Adrian and Patricia share in their respective fields of design, that is the opportunity to spend your time, that is becoming more and more precious, with products that can offer something special.


“Luxury is always a kind of freedom. I hope that people who come to BMW Welt feel this idea of comfort, and get involved in this proposal. Time has become a type of luxury and therefore how we choose to live this extra time is what we are designing for here.” Patricia Urquiola


The design conversation with the space of BMW Welt began from the advertising campaign of the BMW Concept M8 Gran Coupe: photographed against the blue/green shimmer of a frozen lake, it recalls the incredibly mystic hues of the Northern Lights. The whole installation plays with this concept of light changing and adapting to various materials and textures according to a physical interaction. The floor production consisted of a dark green terrazzo infill created with cutting-edge 3D-technology, combining with organic lines with 3D-printed elements, resulting in a single surface that appears to be liquid.


The concept of soft and liquid materials is reoccurring and representative of Patricia Urquiola’s work and she extended this concept to vertical elements of the exhibition space as well. She created an undulating metal mesh that, acting as a rigid curtain to the large floor-to-ceiling windows of the space, reflect the same shades of green and blue from the metallic paint on the cars. The dynamic and shimmered atmosphere achieved throughout the space through finishing and lighting perfectly balances BMW’s brand DNA with Patricia Urquiola’s design vision. Featured in the lounge area of the exhibition is the Floe Insel Sofa for Cassina, also inspired by Nordic ice fragments, the Gender Armchair also for Cassina, the Marea Tables for Budri in marble and a Custom carpet.

Featured Projects
Latest Products
News
Renesa designs a Delhi eatery in a striking material palette of terrazzo and terracotta
2 Dec 2022 News
Renesa designs a Delhi eatery in a striking material palette of terrazzo and terracotta

Tucked in a former Indian restaurant in a premium shopping mall in Saket, Delhi, ‘Rosie and Ti... More

Top 10 residential table lamps
2 Dec 2022 News
Top 10 residential table lamps

Residential table lamps provide direct or indirect lighting to highlight areas of activity within la... More

Hidalgo Mira Arquitectura restore the historic Godelleta tower in Valencia, Spain
30 Nov 2022 News
Hidalgo Mira Arquitectura restore the historic Godelleta tower in Valencia, Spain

Estimated to be built between the period of 11th and 13th centuries, the Godelleta tower is a Buildi... More

Stilt Studios unveil prefab treehouse hospitality units overlooking the lush rice fields of Bali
30 Nov 2022 News
Stilt Studios unveil prefab treehouse hospitality units overlooking the lush rice fields of Bali

Set amidst the coastal village of Canggu, Treehouse Studios is Stilt studios' newest hospitality add... More

Sterck’s new showroom revives the glory of the industrial heritage of Aalst, Belgium
30 Nov 2022 News
Sterck’s new showroom revives the glory of the industrial heritage of Aalst, Belgium

Formerly a weaving mill repurposed into a Tupperware plastic factory and recently transformed into a... More

Casa TO by Ludwig Godefroy is an experiential retreat on Mexico's Pacific coast
30 Nov 2022 News
Casa TO by Ludwig Godefroy is an experiential retreat on Mexico's Pacific coast

Nestled amidst a land of golden sunsets, with unparalleled vistas of the sea, sand and cliffs, in La... More

Spaces & Design conceptualize stairs as a sculptural, interconnecting element in this Kolkata House
30 Nov 2022 News
Spaces & Design conceptualize stairs as a sculptural, interconnecting element in this Kolkata House

A split-level structure, in Kolkata, with a distinguishable floor plate and a unique spatial configu... More

Liknon by K-studio on the Greek island of Samos dissolves the traditional idea of a museum
30 Nov 2022 News
Liknon by K-studio on the Greek island of Samos dissolves the traditional idea of a museum

On the Greek island of Samos, Liknon by K-studio is an unconventional museum project celebrating Met... More