Brand Strategy Group at Quinnipiac University

Brand Strategy Group at Quinnipiac University

Architect
Amenta Emma Architects
Location
Hamden, Connecticut, USA | View Map
Project Year
2016
Category
Offices
Robert Benson Photography
Product Spec Sheet

ElementBrandProduct link
Work Room Task Chair – Whim Task (hard surface casters), Guest Chair – Whim (hard surface glides)Encore SeatingWhim Guest, Whim Task
Barstool – ZiaDavis FurnitureZia
CorkThe Habitus CollectionHabitus Classic Cork Tiles - Style: Orani
Task Chair – Liberty Task Chair, Sit to Stand Monitor Arm – Quickstand Lite Base, Task Light – Element Disc LED, Keyboard TrayHUMANSCALE
Conference Table – Roland laminate topAGATI INC
Task Chair – AcuityAllsteel

Product Spec Sheet
Work Room Task Chair – Whim Task (hard surface casters), Guest Chair – Whim (hard surface glides)
Barstool – Zia
Task Chair – Liberty Task Chair, Sit to Stand Monitor Arm – Quickstand Lite Base, Task Light – Element Disc LED, Keyboard Tray
Conference Table – Roland laminate top
Task Chair – Acuity

Brand Strategy Group at Quinnipiac University

Amenta Emma Architects as Architects

A 19th-century house has been transformed into a 21st-century powerhouse for ideas for Quinnipiac University’s Brand Strategy Group, which is responsible for the University’s marketing, communications, brand strategy and identity, and digital initiatives.


The old house was a hard sell to the university’s client, a veteran of the advertising world who imagined a New York City loft environment. To convince the reluctant end-user that the old house could meet his vision, the design team conceived of a radical opening-up of the interior space. The concept provided a drastic departure from the compartmentalized spaces and Victorian character of the existing house.


The design is characterized by the openness of the space and the playful use of finishes and color that evokes the excitement of a start-up business. There is a deliberate tension on display between the rough exposed structure of the original house and the clean new lines of the renovation – a nod to the loft-spaces the University’s client wanted to work in. A skylight-capped vertical atrium unites upper and lower work spaces and floods the building with natural light. The meeting spaces, facing one another across the atrium, promote the cross pollination of ideas between the marketing staff on the first floor and the creative staff on the second.


The outcome? The space has energized the team. It has allowed more collaboration, more fun and more communication.


Material Used :

1. Cork: Habitus Finishes

2. Carpet Tile: Mohawk Group

3. Tile: Stone Source

4. Lighting: Elliptipar

5. Task Chair: Humanscale – Liberty Task Chair

6. Task Chair: Allsteel – Acuity

7. Conference Chair: Keilhauer – Vanilla

8. Work Room Task Chair: Encore – Whim Task (hard surface casters)

9. Barstool – Davis – Zia

10. Guest Chair – Encore – Whim (hard surface glides)

11. Reception Lounge – Keilhauer – Cahoots 9020

12. Rectangle Desk – Herman Miller – Canvas Office Landscape

13. Reception Desk – Herman Miller – Canvas Office Landscape Reception Desk

14. Low Credenza – Herman Miller – Canvas Office Landscape Metal Low Credenza

15. High Credenza – Herman Miller - Canvas Office Landscape

16. Mobile Peds – Herman Miller Canvas Office Landscape

17. Mail Sorter – Hamilton Sorter – Master Series

18. Conference Table – Agati – Roland laminate top

19. Coffee Table – Stylex – Dia

20. Laptop Table – Hightower – Kona

21. Sit to Stand Monitor Arm – Humanscale – Quickstand Lite Base

22. Task Light – Humanscale – Element Disc LED

23. Keyboard Tray – Humanscale

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