Broadwick House stands in the Soho conservation area. The site is an island, with thoroughfares on all four sides. To the east, it abuts Berwick Street, with one of London's best-known street markets. Neighbouring buildings range from Georgian town houses to high rise apartments and modern office blocks. Into this diverse context, Broadwick House introduces an element of rationality and urbanity. By concentrating service cores on the western edge, well-lit and highly transparent office floors are created behind fully glazed facades. Energy efficiency is ensured with the provision of solar performance glazing, in conjunction with external shading devices and motorised blinds. Ground floor facades are set back to facilitate pedestrian movement, while the fifth floor steps back to provide outdoor terraces. The most distinctive element of the scheme is the double-height space set below the great arched roof, affording spectacular views over London's West End.
On completion, the building was let to Ford Motor Company as its London design studio. Broadwick House was especially chosen by Ford who wanted a building that demonstrated a clear and sophisticated design approach, offering a stimulating environment for the Ford creative team. In addition, Ford include Broadwick House as one of the most environmentally efficient on their extensive international letting portfolio. The upper and lower ground floors have been turned into Yauatcha, the latest project by restauranteur Alan Yau, creator of the Wagamama restaurant chain.