AMO CONCEPTUALIZES SET DESIGN AND VIDEO ART DIRECTION FOR BVLGARI’S FINE JEWELRY SHOW
Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri. The jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.
OMA Partner Ellen van Loon: “We conceptualized the production as an interplay of the lyrical and the mechanical. We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.”
Bvlgari’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand.