BVLGARI Fine Jewelry Show Summer 2021

BVLGARI Fine Jewelry Show Summer 2021

Architect
OMA
Location
Milan, Italy | View Map
Project Year
2021
Category
Exhibitions
Photograph by Agostino Osio, Courtesy of AMO

Bvlgari Fine Jewelry Show Summer 2021

OMA as Architects

AMO CONCEPTUALIZES SET DESIGN AND VIDEO ART DIRECTION FOR BVLGARI’S FINE JEWELRY SHOW

Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri. The jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.

OMA Partner Ellen van Loon: “We conceptualized the production as an interplay of the lyrical and the mechanical. We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.”

Bvlgari’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand.

Project Credits
OMA
Architects
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