New and smart – with the relaunch of its brand for its 30th birthday, Calamar becomes a bit more grown up while simultaneously keeping hold of the brand’s proven virtues. To the delight of long-time and new customers alike, and for the success of existing and future Calamar outlets, smart prices and service will continue to be the rule in the years ahead. A blend of rational and emotional values, Calamar’s smart brand core stands for the promise Calamar makes to its customers today and in the future.
The Calamar brand concept and new retail design awaits discovery in stores starting in Spring 2013. Or head to Düsseldorf now to marvel at the new brand showroom. dan pearlman demonstrates 360° retail competence at its best with Calamar.
