COPPER IN A BOX - TRIENNALE DESIGN MUSEUM

Italian designer Riccardo Giovanetti has developed a labyrinth of shapes and colours for Copper In A Box, a touring exhibition hosted in some of the most prestigious European design museums and organized by the European Copper Institute and Istituto Italiano Rame. The design for the exhibition grew out of considering the form of the exhibition should take to create an abstract architectural space which could be re-organized in many different places. This led the designer to base the exhibition on modular elements, the formalization of which came to be in inspired by the image of a sequence of boxes. The exhibition's design constraints are focused on expediting assembly, disassembly, and transportation. The structural components are consequently made to be small, lightweight, easy to handle and easily transportable. The packaging becomes the container of the exhibition and viceversa. The construction creates a large variety of spaces, from cave like to open areas, inside every exhibition hall. The objects and design concepts are exhibited both inside and outside the boxes. The setup of the exhibition discards with tradition. The focus is not on random objects displayed alongside textbook descriptions, but rather on process. This help visitors to draw connections between the underlying ideas and principles that drive copper in design.