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Torino, Italy
Project Year
Beppe Giardino

National Headquarter for web-agency

MARC as Architects

A big web-marketing agency moves into a conventional four-story building out of the city center. It promotes a contest among design offices, asking an architecture able to represent and strengthen the identity of its immaterial work, without relying on predictable cyberpunk or - worse - high-tech languages.

MARC wins of the contest with this answer: the needed architecture is... restoration.

The necessary immateriality is achieved literally, subtracting material from all the thick layers that had hidden what gradually reveals to be a decent building from the beginning of the 20th century. So not only the brick walls of the original structure are unveiled, but also unsuspected concrete beams, niches, ceilings. The restoration is a radical one: subtractions go as far as demolishing the whole ground floor slab, which is replaced with an almost immaterial (it's only 5 mm thick) perforated metal sheet. In this way any separation is eliminated between the entrance level and the underground floor, which becomes a spacious and luminous cafeteria. In the rest of the building interventions are minimum, aimed to rationalize circulation and fluxes, and to provide the necessary flexibility for future expansions.

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House of Youth in Pforzheim
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House of Youth in Pforzheim

Private Houses
Pforzheim, Germany - Build completed in 2019
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