DOW Gallery Walk

As Dow chemical was looking for an explicit way to implement the concept of cross-marketing and avoid confusing their top clients throughout the annual presentation of their products, they approached us to design the ‘gallery walk’, an integral experience that visually displayed these items and materials within their presence in our daily lives. We created a temporary installation inside the offices with two-dimensional sketches placed on walls to resemble a residential home. Each piece on the exhibit represents a different product, fully coated in a single color and accompanied by signage that graphically indicate the names of particular products alongside playful motifs and descriptive text. Color: Montana BLACK spray paint cans.