Storytelling is important in architecture and extends into how a product is perceived. Studiodvāra was tasked with designing the first touchpoint for potential customers: a model apartment for a new venture by Doyen Construction at Lingampally. Using interior design as our medium for crafting a story, we wrote the ideal lifestyle for a family at Doyen Ascent.
The program is fairly simple: a 2,800sft flat with 3 bedrooms, a living room, kitchen, and a dining area that leads into a balcony. The space planning helps dictate our design elements and how we treat the interior walls. Upon entering, one is greeted by a fantastic textured living room wall, behind which sits the dining space and a cosy balcony. Soft contemporary furnishings in grounded colours such as blacks, browns and tans adorn the space - punctured by that iconic pastel pink textured wall.
A custom contemporary folding wooden door adorns the pooja room. The idea was to integrate all the spaces in the house to fall into a similar design language. Cohesive visuals are easy on the eyes to make the house look harmonious and habitable.
Each bedroom has its unique colour scheme and design quirks, all united by their simplicity and functional capabilities. While these rooms have designer storage racks and headboards, they are deliberately left uncluttered for the finishes in the flat to stand out. Simple and tasteful design allows the habitant to visualise the space according to their usage.
The joy of contemporary lines magnifies when seen with the backdrop of greenery. We had the advantage of styling a cosy balcony next to the dining room with refreshing views of the greenery in the township. With green views from every room and clean, modern interiors, the model flat is our answer to a fulfilling apartment life.
