Introducing Esquisse, a unique design-led collaboration between LANSERRING and Jenny Packham united by a mutual pursuit for excellence in design and craft, to translate the emotions of the private and personal dressing space.
Inspired by the idea of crafting a space through the eyes of a creative maker, LANSERRING has joined in partnership with Jenny Packham to design a conceptual personal dressing space, centred around the united notion of Transformation, from transforming a room into an intimate sanctuary, to the physical and emotional transformation when you adorn an intricate Jenny Packham design.
Graced by the feminity of the Jenny Packham brand ethos, surrounded by rich textures of the signature LANSERRING aesthetic, LANSERRING and Jenny Packham have created a space that empowers the individual. A self-assured space, designed to evoke a sense of self-confidence where the design reflects each individual’s accomplishments in life through their eyes. The seemingly simple task of preparing for the day – whether that is for a professional meeting or for a special event – starts your transformation.
Whilst a dressing space is gender neutral, the partnership symbolises a gateway into the life of the Jenny Packham woman, highlighting the numerous roles she fulfils throughout her eclectic schedule. One-way mirrors line either side of the gallery and act as glass doors into the external boutique. Transforming before your eyes, the opacity of the one-way mirrors, controlled by the levels of lighting, create additional ambiance which is able to change and develop.
The transition from light to dark, as depicated by the drama of the two contrasting colour palettes is a metaphor for the LANSERRING and Jenny Packham partnership. The colour transforms, the woman transforms, the wardrobe transforms.
The prominent soft ivory colour palette in the main dressing entrance space and the fluted panels bordering the mirrors have beaded light motifs to reflect the intricate beading work of Jenny Packham’s dresses. The glass lighting in the ceiling has been cut into the shape of diamonds, a further nod to the ornate details in Jenny Packham’s designs. The panels are constructed in solid brass, painted and then sanded away to reveal the bright metal beneath, an abrasion technique delivering a gentle yet abstract finish. The classical panelling and fluting embody the femininity in Jenny Packham’s designs with a transitional architectural edge echoing LANSERRING’s master craftsman heritage and innovative engineering brought to life vividly by the juxtaposition of the two spaces.
