Euramax competition entry

Euramax competition entry

Roermond, Netherlands | View Map
Project Year

Euramax competition entry

Kilometrezero as Architects

How to capture in an image the advantages of a product that allows reproducing anyfaçade design and in turn creating an iconic brand image?

The adopted strategy explains this process from a funny point of view where any facadecan be covered using AluDesign.

The rolls of material stored inside the building “come alive” and begin to “work” to coverthe facade.This metaphor shows the observer in a single gesture the whole process for a better understandingand familiarity with the product: the stored material, the simple placing and theoriginal outcome.

The choice of color and the profile of traditional houses is not a casual choice but intentionallyallude to some of the best known Dutch stereotypes.The underlying message is that each country or city has its iconic elements (in this case theDutch have been represented as the building is located in Roermond) but international observercan translate them into their own culture, because AluDesign is an exportable andsuitable product for any environment.

The world is changing and also the forms of relationship between the artist and his work.Formerly the creation process was closely linked to the presence in situ of the designer.But now, the artist can create freely from his home, with the certitude that later his workwill be accurately reproduced thanks to AluDesign. Exactly as in this competition.

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