Euramax competition entry

Euramax competition entry

Dorian Laloyaux
Roermond, Netherlands | View Map
Project Year

Euramax competition entry

Dorian Laloyaux as Architects

For the design of your factory wall using your brand new facade technology Aludesign, I started by asking myself which were the advantages of such a technology. Unlike other building materials, Aludesign has no real constraints. I therefore wanted to illustrate what could not be achieved with another medium.

My main objective was to put the colour forward by using bright tones. I deliberately used flat colours instead of gradients as I wanted the design to be elgible from a distance.

I then chose to work on a design based on optical illusion. The idea was to demonstrate that depth could be given to a project with Aludesign - a 3D effect – even when the medium was a 2D surface. Bright colours and an optical illusion seemed to me to be a good way to catch the eye of the visitor.

Finally, from a practical point of view, I considered that a design based on lines and geometric shapes allow a better integration on a rectangular medium, making the joins between the plates less visible.

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