Euramax competition entry

Euramax competition entry

Architect
Comas Pont Arquitectes
Location
Roermond, Netherlands | View Map
Project Year
2014
Category
Factories

Euramax competition entry

Comas Pont Arquitectes as Architects

More or less 80% of all the information that a person receives is visual transmission. This visual information is always color information. In a visual world forms are recognizable only when differences of color exist. This indicates the importance of a Color Theory in the technical communication processes.


On the facade to Euramax we propose an abstract representation of the color spectrum using a random combination of CMYK colors. 2784 colors provide the viewer a feeling infinite possibilities of tones that allow any variant or image you want.


We used a decimal multiple of ALUDESIGN Technology pieces size to create a pattern where each color occupies a cell 18,75 x50 cm. The resulting grid could connect the image with the Dutch tradition painting style Neoplasticism of Mondrian, reinforcing the identity of the company.

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