More or less 80% of all the information that a person receives is visual transmission. This visual information is always color information. In a visual world forms are recognizable only when differences of color exist. This indicates the importance of a Color Theory in the technical communication processes.
On the facade to Euramax we propose an abstract representation of the color spectrum using a random combination of CMYK colors. 2784 colors provide the viewer a feeling infinite possibilities of tones that allow any variant or image you want.
We used a decimal multiple of ALUDESIGN Technology pieces size to create a pattern where each color occupies a cell 18,75 x50 cm. The resulting grid could connect the image with the Dutch tradition painting style Neoplasticism of Mondrian, reinforcing the identity of the company.