Euramax competition entry

Euramax competition entry

Location
Roermond, Netherlands | View Map
Project Year
2014
Category
Factories

Euramax competition entry

M2uur bv as Manufacturers

A surrealistic collage in which combined technics have resulted in a truly fascinating and natural façade design.


Euramax is located at an industrial area in the Heide-Roerstreek. You’ll find those areas anywhere in Holland and they all have that same typical concrete atmosphere. Not very alive or vibrant, let alone be inspirational.


We believe that besides other features it most of all lacks natural representation or even more: greenery. There are no flowers or trees and -as a result-no birds, insects and other animals. This is an opportunity for the artwork we create. By adding value in relation to the surroundings of the project we create synergy.In this design our focus is on nature, color and joy. But always with a twist.


We have created this surrealistic collage (technics: photography, draw/painting, cut art) with elements of Euramaxplaced in a different context. You are triggered to take a closer look and to travel into afascinating world. Lose yourself for a moment and you will find new details linking to Euramax every time you take the time to enjoy ‘our nature’, a green oasis in the concrete jungle. To keep the design intact, we use micro-perforated vinyl for the windows.


We are convinced that our design will contribute to a more natural feel and vibe and will be enjoyed by all as a powerful landmark in the area. Thus contributing to the differentiating image of Euramax.

Project Credits
Manufacturers
Product Spec Sheet

ElementBrand
ManufacturersM2uur bv
Product Spec Sheet
Manufacturers
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