The technology is centered on "image" and its endless possibilities. Hence, no singular image can express the spectrum of design options and variations, except the spectrum of color itself, from which every image can be created and permutated.
The panels, each divided into 6 colored cubes within, are pixels, painted across the façade, and express not some specific image which is neither understood by all nor forever relevant, but the building blocks of the technology itself – colors and pixels, which can be altered in scale and variety forever, and have allowed the creation of every image in the world.
Simple as a whole, yet complex in its individual parts.
Familiar, but always intriguing and elusive.
Rational, while at the same time opening the imagination.
This is why I think this design fits the façade perfectly.
