HART Ceramics AG – one of the leading manufacturer of technical ceramic products - wants a complete redesign for this year's fair precense at BAU 2015 in munich. As well as, the new concept should communicate the extendend product range. Basic idea for the redesign was building the stand with the company's own products. these products shows a double function: exhibit and space-creating element. the core product > high tech chamotte - chimney pipes < presents itself in a visually and in a functionally way. the arrangement of pipes as a linear stele series to the stand limit move the product in the area of attention of fair visitors. The stele series delimit the stand area, but it is possible to have a look inside.
The manufacturers new product > Lemix construction panel < get its own info box, prominently situated on the cross main/side aisle. Location as an indication of the physical strength of LEMIX. The material shows some important technical caracteristics for green bulidungs like high sound insulation, moisture regulating, non- flammable. Some important elements of the manufacturers corporate design were integrated into the stand appearance. The head wall of the box shows the material, there is a window in, formed like the products logo. The window doesn’t only allow looking inside, it’s curved lines demonstrate the bandwidth of the material processing, i.e. which radii are possible. Graphic elements works for an eye catching effect. Some walls were painted with corporate colours to a high gloss finish contrasting with the haptic characteristic of loam elements.
The service cell is placed in the centre of the stand area. All sides covered with LEMIX and visible to the outside. Communcation areas are placed around the service point in direct relationship to exhibition products.
