Hello Pasta is a fast-dining restaurant chain offering an array of pasta dishes. Two out of the first four locations are now open in New York City, on Lexington Avenue and 54th Street, on Third Ave and 45th Street. Two more will be on Maiden Lane and Water Street, and on Broadway and 38th Street, also in New York City.
The second phase will include eight further locations, all out-of- State. The interior design of Hello Pasta was inspired by the way pasta was traditionally made by hand when it was left to hang dry on wooden racks, reflected specifically in the pattern of the ceiling. The aim of the overall design scheme was to create a warm environment, one that would transcend the expected linear, streamlined look of a fast-dining restaurant.
This was achieved by the addition of the organic wood ceiling, the soft upholstered banquettes, the natural wood chairs. The ceiling fixture is laser-cut and hangs from the ceiling, and hides the mechanical systems above. Its organic lines and material make the space welcoming and fun. Between the undulated strips are light bulbs hanging from exposed black electrical cords. A green accent wall also acts as a branding accent, as it holds a hello pasta logo right below the folding ceiling strips.