molo unveiled a custom installation of paper softblocks built to an unprecedented height of 5 metres at Maison & Objet in Paris.
softblock is part of molo’s soft collection developed by Stephanie Forsythe + Todd MacAllen. The soft collection uses lightweight materials—papers and textile—to create a system of modular partitions, seating, and lighting. Flexible honeycomb elements of various heights, colours and materials may all connect to one another, simply and seamlessly, with concealed magnets to create continuous lengths.
softblock + softwall has been used for everything from elegant and flexible room partitions, to temporary outdoor dining tables; from sound dampening backdrops for theatre performances, to acting as a speaker themselves; and from subtle room accents, to modular blocks combined to create an entire structure – as molo has done in Paris.
Inside the towering softblock walls, molo made a retreat for visitors to the exhibition, offering them a place to sit, rest, and recollect under a delicate canopy of cloud softlight.
Aside from being a testing ground for new products and new ideas, Maison & Objet is an opportunity for designers, architects, dealers, and the general public to learn about and interact with designs from molo’s collection. It was a great pleasure meeting so many individuals who are passionate about design.
Whether running fingers across the rippled paper softblock walls or unfolding and morphing an urchin softlight, visitors to the Maison & Objet exhibition were engaging with the tactile nature of molo’s installation. It would, at one moment, encourage individual contemplation and then, in the next, act as a backdrop to an excited gathering of strangers, united by a mutual curiosity.
By enclosing the space (but for a few openings) from the rest of the bustling exhibition, Stephanie Forsythe + Todd MacAllen's design created an intimacy and freedom which, in turn, nurtured interaction and discussion.
The development and implementation of these unique installations, is an effort molo undertakes to continually push, refine, and expand the boundaries in which our products can be considered and used. molo’s soft collection is designed to both stand alone as individual products and integrate together as building blocks to create a larger whole. At Maison & Objet, guests were introduced to the breadth of what can be done with a modular system that is only dependent on one’s imagination.