IUTER FLAGSHIP STORE

IUTER FLAGSHIP STORE

Architect
WOOD-SKIN
Location
Milano, Italy
Project Year
2014
Category
Shops

IUTER FLAGSHIP STORE

WOOD-SKIN as Architects

Works: Front desk + walls

Category: Tailor Made

Materials

- Plywood: Okumè 4+4 mm

- Finish: Transparent 



Along one of the most alternative streets of shopping in the fashion city – Milan – a new kind of shop take place. This happens when a high end design material meets a street-wear brand, looking for a fresh&cool aesthetic for the first shop they open in their hometown.


To launch its most innovative and promising brand, Youth s.r.l. engaged WOOD-SKIN to give their newest Flagship store a unique look. This 10 meter long hybrid element explores the space, folding to and for to meet various functional requirements and creating a landscape surface for the shopfront display. This architectural application was made possible thanks to a collaboration between WOOD-SKIN s.r.l.s. and Mammafotogramma Architecture. Here we observe first-hand WOOD-SKIN’s ability to translate complex 3D geometry into a built reality.

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