Having functioned as the countryside for the city until 1900’s, the area surrounding the Kagıthane River has recently transformed into a typical low-income neighborhood as small and medium scale industries have slowly abandoned the area. Although the region is located next to the Büyükdere Avenue, which is the axis along the most important business districts of Istanbul and has a direct connection to the highway, Kağıthane has remained as a slum for a long while. Therefore how the capitalist expectations and demands contend with the existing physical and social environment of Kağıthane has become the main problematic of the project. The project strove to be not a generic office building, which comes into existence by ignoring the location and not considering its relationship to existent social and physical structure as a “tabula rasa”, but a building, which emphasizes its context, considers the existent building stock as an architectural reference and deliberates on the regional publicity while satisfying the capitalist expectations. In other words the project aimed to be an appealing investment for the capital while it accomplishes its architectural ideals.