Visitors walking around the stand viewed 100 models belonging to the Mercedes-Benz, Smart, AMG and Maybach brands, most of which were presented on EGGER laminate flooring. The 3,000 m2 booth area, installed with the EGGER decor H2352 Northland Oak brown from the new 2015-2017 collection, created a fitting stage for the exhibitor's product range. The wood decor with surface texture Natural Pore (ST45) brings an authentic appearance and a homely, inviting feel to the exhibition area. The stand constructors from Display International also had the benefit of the floor's UNIfit! installation system, which allows for quick and easy installation. The trade fair concept of the Daimler global corporation was developed by the Stuttgart-based architecture bureau Jangled Nerves.