The Shubette House in London underwent a major redevelopment in 2013. The site is well known and well travelled as it sits at an intersection with a major pedestrian route connecting Wembley Park Underground Station and Wembley Stadium.
The development, completed by HTA Design LLP (Hunt Thompson), was commissioned by Pinnacle Developments. Interestingly, the former site housed an old clothing warehouse which was set for demolition in 1999. The project took nearly a decade to be approved. The redesign required the construction of a mixed-purpose space used for commercial,residential and hospitality needs, resulting in one of London’s tallest modular designs. Constructed in an L-shape, the buildings are divided into a hospitality and residential space, although there is additional space for commercial and leisure activities at the ground level.
Showcased as protruding window boxes, ALUCOBOND® PLUS spectra Cupral was chosen for the exterior design of the 237- room hotel. The versatility and constantly changing nature of the surface allows for a playful exterior design. The panels frame each window to form a three-dimensional façade, which offers unique perspectives at every angle.