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PEDRALI URBAN LIFE

PEDRALI URBAN LIFE

Architect
Migliore + Servetto Architects
Location
Rho, Italy | View Map
Project Year
2016
Category
Exhibition Centres

Trade Shows

Exhibitions
Photo by Ottavio Tomasini

PEDRALI URBAN LIFE

Migliore + Servetto Architects as Architects

The project Pedrali Urban Life by Migliore+Servetto Architects places the visitor at the centre of a kaleidoscopic urban setting to explore Pedrali new proposals for Salone del Mobile 2016 in Milan.


A skyline made up of a succession of houses silhouettes which, on different levels, reproduces an urban landscape created through the lightness of opalescent Lexan profiles with accents of light. The central square - surrounded by views over the interior of the houses that host different furniture collections- leads though, offering spaces for rest and sharing emphasized by tall portals, and opens up to the reception area and the raised back lounge. From here it’s possible to access to a restricted zone: an exhibition space but also a hospitality area for follow-up meetings.

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