Quanjude Peking Duck was founded in 1864, and is undoubtedly one of the most important restaurants in Beijing China. The designer try to use the Quanjude brand's own heritage and cultural to transform the theme concept of the restaurant space, and refresh the century-old brand name in Vancouver, Canada.
To face this century-old brand, design team are reluctant to give a contemporary concept, and they are even more reluctant to make a Qing dynasty palace replica of a red lantern.
The creative idea originated from the story left after a hundred years of exploring Quanjude. In the story, many traditional folk customs in Beijing also became the source of design creativity.
Theme of idea comes from the traditional Chinese folk custom " Chinese Spring Festival couplets", which transforms serious history into interesting subjects through humor.
The word "Fu (happiness) couplet" upside down comes from the Prince Gong's mansion in the capital of the Qing Dynasty. The Chinese character for “upside down”has the same tone as the character for“is here”, so Beijingers say that it means "Fu (happiness) " is here in the Spring Festival (Fu is happiness).
We use the concept of inverted Chinese characters to hang the Beijing skyline buildings, upside down on the ceiling of the main dining space of the Vancouver store in Quanjude. This means Beijing “is here". We hope that when people walk into the restaurant space, they can experience the interesting Chinese folk customs
Quanjude Peking Duck originated from the Forbidden City, so the space tone we designed and used came from the Forbidden City, some of which were transformed into concise and fashionable and more suitable for contemporary aesthetics, and some were presented in the form of installation art.