Radisson Red
Soren Dam Thomsen;

Artful Creativity of Radisson RED Brussels Sets a New Industry Standard

Villeroy & Boch AG as Manufacturers

The Radisson RED in Brussels does away with traditional standards, conventional spaces and divisions, and replaces them with customization, multi-purpose floating spaces and a bold graphic style. Local comic book illustrators Wauter Mannaert and Max De Radigues were invited to decorate the walls and the furniture with large-scale drawings.


Customizable furnishing, the graphical look of illustrates walls and wardrobes, as well as a fantastic 8-bit graphic made of mosaic bathroom tiles that pay tribute to the famous Belgian surrealist René Magritte define the guest rooms. Modern flat rimless shower trays from Villeroy & Boch’s Architectura MetalRim series ensures the feature walk-in shower fits in beautifully with the seamless flow of space that surrounds it. 


Redefining the concept of the standard hotel from furniture to fittings, the Radisson RED creatively and artfully establishes a new standard for the industry. 


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Opened in the Spring of 2016 in Brussels as the world’s first Radisson RED – the new hotel line of Carlson Rezidor Hotel Group – this hotel concept does away with traditional standards.


Designed by the Carlson Rezidor Hotel Group and Edinburgh based design studio Graven, conventional spaces and divisions are replaced with multi-purpose floating spaces and plentiful opportunities for digital interaction.


Located in the city’s European Quarter, the hotel is only a 13 minute walk away from the Royal Palace of Brussels and 12 km from the airport. Upon arrival, a boldly framed red entrance draws visitors into an open lobby that immediately sets the tone of the space. Loosely organized with modular furniture and screens, the hotel’s multifunctional ground floor can be easily rearranged for any occasion.


The modern and bold design creates a lively and informal atmosphere where combining business and pleasure is more than welcome. The open space is surrounded with Events & Games Studios where daytime meeting and conference facilities turn into entertainment rooms for table tennis, pool, shuffleboard or cinema screenings at night.


To add a unique and fresh edge, Carlson Rezidor and Graven invited local comic book illustrators Wauter Mannaert and Max De Radigues to decorate the walls and the furniture with large-scale drawings. This reference to Belgium’s rich history of comic book illustration is a great fit with its vibrant surroundings.


The hotel offers 149 spacious, bright and flexible studios in three different types: Studio, Corner Studio with generous bay windows and Studio Suite. Within these studio rooms, customization and an arty style are the main design principles.


These principles are expressed through customizable furnishings, the graphical look of illustrated walls and wardrobes, as well as fantastic 8-bit graphics made of mosaic bathroom tiles that pay a tribute to the famous Belgian surrealist René Magritte. Modern flat rimless shower trays from Villeroy & Boch’s Architectura MetalRim series ensures the feature walk-in shower fits in beautifully with the seamless flow of space that surrounds it.


Furthermore, Villeroy & Boch’s Subway 2.0 WCs with rimless DirectFlush technology as well as the Metric Art washbasins with dirt-resistant CeramicPlus surface provide innovative hygienic features with contemporary design. Redefining the concept of the standard hotel from furniture to fittings, the Radisson RED creatively and artfully establishes a new standard for the industry.

Radisson Red Brussels

Carlson Rezider Hotel Group as Client

Rezidor, one of the most dynamic hotel groups worldwide and a part of the Carlson Rezidor Hotel Group, today announced the opening of Radisson RED in Brussels, Belgium. It is the very first Radisson RED hotel in the world to open its doors.


Radisson RED is a new hotel philosophy and lifestyle brand that reflects the ageless millennial mindset. Inspired by art, music and fashion, this brand is driven by bold design and breaks the traditional hotel model. Radisson RED recognizes that today’s guests seek a DIY, customizable experience driven by technology. The hotel is operated by The Rezidor Hotel Group which is also headquartered in Brussels. The brand currently has 14 additional hotels under development worldwide.


“Radisson RED is Carlson Rezidor’s new lifestyle select brand inspired by the ageless millennial mindset. It boasts a forward-thinking design and offers a new guest experience fueled by personal interaction and personal choice. It is a true recognition of the increasingly important role that technology plays in facilitating the best of everyday life – home or away,” said Wolfgang M. Neumann, President & CEO of The Rezidor Hotel Group.


“Today is a great day for us! We are tremendously proud to open the very first Radisson RED hotel in Brussels, Belgium. It is a clear statement of our trust and commitment to the European capital, whose love for fashion, music and art has inspired us to create a stunning addition to this great city. The entire Radisson RED cast is thrilled and all set to showcase a whole new hotel experience to the world,” said Eric De Neef, Chief Commercial Officer of The Rezidor Group.


The new hotel brand appeals to tech-savvy guests with an ageless millennial mindset by offering a non-traditional experience. Radisson RED is created for millennial travelers, who are thrill-seekers and have an outspoken desire for immediate gratification. They simply don’t understand why some hotels charge extra for high-speed internet, they love small surprises that leave big impressions, they are all about creating connections and sharing experiences, they live and breathe internet and mobile, they love flexibility and expect a cheerful personal touch. Radisson RED aims to deliver on all these expectations.


The RED Creatives (the hotel team) – all recruited through social media – are big on personality and service and naturally understand what drives travelers with a millennial mindset. The hotel does not have a front desk. Instead our RED Creatives work to build a more social atmosphere, greeting guests with tablets and creating the bold and personalized experience that is RED.


The RED App plays a key role in that experience. It provides keyless entry using a guest’s smartphone and acts a virtual concierge for the check-in and check-out. The RED App is a colorful and convenient key to all things RED: the bar tab, food and drinks, news about RED, not-to-miss activities in Brussels and great places to be.


Radisson RED Brussels is right at the heart of Brussels and within walking distance of the European parliament. Its 149-studios have large window and feature a comfortable RED bed, fabulous 55” TV and sound bar, a picnic table, a fridge, just enough closet space, love yourself lighting and a spacious bathroom with a walk-in shower with great pressure, and feel special amenities.


The OUIBar + KTCHN cater the hungry and thirsty with great drinks and simple food, done well. Anything and everything is ‘on the go’ in Radisson RED – a decision driven by a ‘no waste’ policy. It is Radisson RED’s unique way of bringing the best of sustainable, local, organic and ‘always fresh’ food to the table.


Radisson RED is addicted to art and our new hotel in Brussels is no exception. In addition to the works created by modern artists, the hotel is also big on games and playfulness with well thought out Event & Games studios for meetings and gatherings. They feature a pool table, table tennis table and a fitness room. Radisson RED offers 24/7 complimentary internet access in every nook and hook of the hotel. The studio bathrooms feature beautiful mosaic tile design, our “badge of honor” – the top hat with the cherry – showcasing another proof that Radisson RED fully celebrates local.

MILANO BEDDING FOR THE CONTEMPORARY HOTEL SUITE AT RADISSON RED IN BRUSSELS

Milano Bedding as Suppliers

The Parker sofa bed by Milano Bedding, in the energetic red color, was chosen to furnish the suite of the Radisson Red in Brussels, a hotel that offers an exclusive experience combining art, design, fashion and music, also hosting exhibitions and DJ sets, only 100 meters from the European Parliament.


The 53 square meter suite preserves the structure's pop style; the neutral and soft colors are the background to bright red notes: from the decorations and murals on the walls, to the sofa bed and to small accessories and details.


The design of Parker by Alessandro Elli, is perfectly suited to the environment: its structure with large armrests and seat cushions is important and at the same time soft and welcoming.

In addition to relaxing on the sofa, guests of the suite can enjoy the comfort in the bed version with slatted base and 200 cm long mattress.


Milano Bedding sofa beds are suitable for various contract projects thanks to the wide range of available fabrics and to the different mattresses offered, all of high quality and designed specifically to ensure maximum relaxation.


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