RENOVATION OF GENTLEMEN MODE RETAIL AREA

RENOVATION OF GENTLEMEN MODE RETAIL AREA

Architect
EGM architects
Location
Oud-Beijerland, Netherlands | View Map
Project Year
2020
Category
Shops

Shopping Centres

Warehouses
Stijn Poelstra

RENOVATION OF GENTLEMEN MODE RETAIL AREA

EGM architects as Architects

Gentlemen Mode is a fashion store in the historical centre of Oud-Beijerland. In 2002 EGM refurbished the entire store by connecting a number of properties together to create one bright, open space. Now the front section of the store was in need of a fresh new look. This retail area is very visible from the shopping street outside. The chance to give the store’s image a powerful boost both visually and tangibly was therefore seized. The client’s wish was to make the interior feel like a boutique with lots of possibilities for the changing collections. EGM interiors translated this wish into a layered layout that offers plenty of potential for an extensive and high-end presentation.

 

High-quality presentation

Gentlemen Mode is a top-end fashion store. That is reflected in the high-quality presentation of the fashion collections, which change every season. Everything in the new design is geared to showcasing the merchandise in the best possible way. Warm colours turn the interior into a canvas that provides a neutral basis for the fashion and accessories. Of particular note are the ‘zero gravity’ shoe platforms in the open display units in the middle of the store. A built-in electromagnet allows the platforms to float and turn. The mannequins in the display windows doesn’t stand still either but turn slowly, offering perfect views of the various styles from both the street outside and the interior.

 

"Thanks to the 'personal shopping box', customers can set items aside and continue browsing.'

- Jeroen de Bruijn, interior architect at EGM interiors

 

Personal shopping box

A distinctive feature of Gentlemen Mode and its staff is the personal attention given to every customer. This attention is rooted in the interior design. For instance, individual elements have rounded corners to ease movement around the store. Wall displays include spaces where customers can hang or place items while they browse. These ‘personal shopping boxes’ offer customers the service of briefly reserving items or of trying out clothing combinations at their leisure.

 

Recognizable materials

Recognizable materials have been used to make the presentations even more unique. All new items of furniture are finished in ash veneer. Wall displays consist of a frame of anodized aluminium, ensuring that the structure of the material remains visible. The rear walls of the displays are made of HI-MACS coloured with a ceramic granulate. To highlight the transition from one material to the next, a small space is left between the frame and the wall. A striking ceramic floor with a natural stone look lends the interior its unique feel.

 

Flexibility 

The compact space in this area of the shop is optimally utilized by playing with depth. The row of five columns in the centre of the shop, one of which is load-bearing, adds a layered quality and orders the interior. Overhead, circles of light, some of them integrated into the ceiling and some varying in height, enhance the sense of spaciousness. Moreover, the flexible arrangement of the new wall displays makes maximum use of the space. Presentation shelves can easily be repositioned, allowing the shop layout to change with the collections. Each of the detachable shelves is fitted with LED lighting that switches on when the unit is attached. As a result, the flexible lighting scheme is optimally adapted to the changing presentations.

Read story in Nederlands

Featured Projects
Latest Products
News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands
29 Jun 2022 News
Poppodium Nieuwe Nor offers a new landmark and hub for new music in the Netherlands

  In the city center Of Heerlen, Poppodium Nieuwe Nor by diederendirrix is a unique new landma... More

Izar Houses in Mexico celebrate the natural landscape, light, and rainfall
29 Jun 2022 News
Izar Houses in Mexico celebrate the natural landscape, light, and rainfall

On a steep site in Mexico, Izar Houses by Taller ADG Alonso de Garay pay exceptional attention to en... More

25 best architecture firms in Madrid
27 Jun 2022 News
25 best architecture firms in Madrid

Madrid is a center of gravity for European architecture. Spain’s capital city is host to an am... More

Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media
25 Jun 2022 News
Lviv’s Radio Garage offers an experimental space for temporary exhibitions with a focus on radio, sound art, VR-art, and interactive media

In Lviv, Radio Garage is a media art centre and an experimental gallery for temporary exhibitions wi... More

Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric
25 Jun 2022 News
Urban infill project Manifesto Market Andel activates an underutilized gap in Prague’s urban fabric

Located in Prague’s Andel District, Manifesto Market Andel is an urban infill project activati... More

Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm
24 Jun 2022 News
Amsterdam’s iconic Droogbak building transformed into a 21st-century office space for a prestigious law firm

An iconic 19th-century building next to Amsterdam Central Station, Droogbak has been transformed int... More

Renovated hacienda-style villa in Belgium respects its history while exploring form and materials
24 Jun 2022 News
Renovated hacienda-style villa in Belgium respects its history while exploring form and materials

House VD-B by Graux & Baeyens architecten is a renovated hacienda-style villa in Evergem, Belgiu... More

Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)
22 Jun 2022 News
Landmark urban renewal project comes to the heart of Bruges with the completion of The Bruges Meeting & Convention Centre (BMCC)

In the heart of the historic city of Bruges, The Bruges Meeting & Convention Centre (BMCC) is a... More