Schwäbisch Hall’s logo with bricks, trademark fox and jingle are unmistakable brand elements. Now the first brand showcase home is to be created for a German home loan bank. Built in the Baden-Württemberg city of the same name, the home will bring the brand to life for clients, employees and city visitors alike.
In the course of the conversion of the foyer area of the Bausparkasse Schwäbisch Hall, the architects of janglednerves developed the idea to build a brand home for the brand BSH. Together with the architect’s office arcass they are responsible for the architectural planning of the brand home. The orchestration and visibility of the brand in the inside of the home were the task of dan pearlman. The team of brand strategists, interior architects, architects, exhibit-developers, programmers, graphic- and motion designers compiled a detailed concept reflecting Schwäbisch Hall’s personality and positioning it for the future.
Since May 13, 2013, the brand house is located in the inner courtyard of the administrative offices and manifests here the values of the long-established company: a concern for customers, down-to-earthiness and a spirit of cooperation.
A panel illustrating the brand’s history greets visitors upon entering and introduces them to the brand and its particular qualities with a digital presentation of milestones in company history. The brand identity living room embodies the motto ‘Creating and Maintaining a Home’. Here interactive elements and a rich variety of objects appeal to all the senses. In addition, aromas and silhouettes invite one to explore and awaken highly personal memories and associations on the theme of home. Other emotionally charged details accompany the tour of discovery through the living room, before the ideal menu of brand touch points is served in the brand experience kitchen.
The window of visions offers a view of the Schwäbisch Hall of the future in a specially produced film. The focus here is on themes of education, sustainability and internationality—thus showing the next generation of home savers a world full of possibilities.