SHOWCASE RONDA DE ATOCHA

SHOWCASE RONDA DE ATOCHA

Architect
External Reference
Location
Madrid, Spain
Project Year
2013
Category
Shops

SHOWCASE RONDA DE ATOCHA

External Reference as Architects

Asian bazaar owners located at number 18 of the Ronda de Atocha in Madrid, have understood the importance of graphic communication and visual merchandising in the retail space as a tool for market differentiation. Therefore, redefined the concept in his shop window, aiming at increasing the attractiveness of the store. The south facing shop, led us to believe in a kind of 'thick facade' that works as a natural light filter. Thereby controlling the degree of interior lighting to accommodate the needs of retail space. Moreover, typologically, we investigate the concept showcase- shelf, that is closely associated with this form of commerce. Thus, finally we projected a kind of frames that are organized in the form of projections that invade the interior of the window, and the side facing the store. Finally, the operation was completed with a pack of corporate image.

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