SPRMRKT is the überhip fashionshop of Amsterdam. Fashionistas from all over the world, as well as world famous DJ's, actors, and the lot, stop over now and then to check what's going on at the forefront of fashion. SPRMRKT wanted to recreate part of the shop into an interactive space where visitors can write or draw with markers on the walls or ceiling to leave their message behind after their visit. SketchPaint was used on top of MagnetPaint, thus creating a magnetic as well as a writeable surface for dry-wipe markers.
For the opening of this section, Jimmy Rage was asked to 'break ground' by creating his own world on top of SketchPaint.
