Stand Cerutti at the Drupa 2012

Stand Cerutti at the Drupa 2012

Architect
Studio Giuseppe Ricci
Location
Dusseldorf, Germany
Project Year
2012
Category
Exhibitions

Stand Cerutti at the Drupa 2012

Studio Giuseppe Ricci as Architects

The theme was to expose large machines for the printing and packaging and host operators and customers in a comfortable area. Client request was to have a reserved stand, with limited and controlled entrance areas. The extern force a game of cuts on the facade on which they were placed back-lit graphic surfaces. The stand comprises 2 neighboring areas and occupies a surface of 1400mq more 250sqm loft. The large area is about 1000 square meters dedicated to the exhibition of the machines, The area has been partially covered with fabric to allow optimal lighting from the main accommodation, making the space an exhibition gallery. This area also hosts the recepion desk, a glass cube (5x5x5m) for presentations and courses and a showcase that represents the company's history, Exposing many of the newspapers and magazines of their clients. The hospitality area is composed of a very wide inclined wall, which opens towards the outside inviting entrance. Behind the wall opens an area semi private spaces are gathered around a courtyard, and include: offices, secretary, waiting room, bar and management offices. The scenic elements are green wall of almost 2,500 vessels and the tree fern consists of sheets of plastic that covers the pillar of the pavilion.

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