The design of the headquarters of Generali’s “The Human Safety Net” foundation within the Procuratie Vecchie in Venice has been selected for the 2023 edition of ADI Design Index, the showcase of the best Italian design selected by the ADI Design Permanent Observatory. It is also part of the preselection for the XXVII edition of the Compasso d’Oro 2024, presented to the public at the ADI Design Museum in Milan.
With the design of the spaces and the set-up of the Procuratie Vecchie, which opened during the spring 2022 for the first time in 500 years following a restoration by David Chipperfield, the Migliore+Servetto studio has seen its proposal recognised as example of excellence within the Exhibition Design category.
This is an important acknowledgement, to which the architects Ico Migliore and Mara Servetto have reacted by saying: “It makes us extremely proud that the design of the new headquarters of The Human Safety Net has been included in the selection of the ADI Design Index, as the work restores an important space to Venice in terms of the city’s tradition, renovating the spaces in a sustainable and inclusive way. The core of our project is the third floor, where we conceived a café, a library, coworking area, temporary rooms for events and an immersive exhibition pathway entitled A World of Potential, with the aim of leading visitors to discover their potentialities by means of an effective use of technology. The outcome is a space that reflects the strength that forms the Foundation’s identity, where the public is emphatically welcomed by means of the use of different materials and references to the cultural heritage of the Venetian area.”
The design of the headquarters of The Human Safety Net, for which the Migliore+Servetto design studio created the Interior, Exhibition, Multimedia & Graphic Design, fits with the architectural frame in a light manner by means of interventions that highlight its interpretation and build a deep relationship with Venice: from the chosen materials to the cultural references (recycled wood, cord, glass, copper, tapestries), to the emphasised views of the square and the canal behind, in close connection with the city.
The design presents a new concept of hospitality and inclusivity, central themes in the visions of both Generali and The Human Safety Net, which works in more than 26 Countries from Europe to Asia and Latin American to change the lives of people living in vulnerable conditions, supporting them to reactivate their strengths to express their potential.
The project is the result of a collective work with the art direction by Davide Rampello and the curatorship of the exhibition by Orna Cohen and Andreas Heinecke - Dialogue Social Enterprise.
The selection of the project designed for The Human Safety Net Foundation is a further important recognition for the work of the Milanese studio, which has carried out more than 800 projects in 21 different countries over more than 25 years. Along this pathway, an innovative approach and constant technological research have led to design outcomes characterised by iconic qualities and distinctiveness, and a strong inclusive and collective connotation.
