Wall Nine To Five

Wall Nine To Five

Architect
Jeffrey Butts, Jr
Category
Sculptures

Wall Nine To Five

Jeffrey Butts, Jr as Architects

Wall Nine To Five is the play on the relationship of winter/spring and 9:00/5:00. For us, the façade wants to express herself by creating a two-fold clash and contrast of both northern seasonal change and standard business hours. This notion allowed us to create an architecturally experiential dualism. We felt that by allowing the façade to act in three varying perspectives, we could evoke a sense of gratification, the gratification felt on the eve of spring—and also at the stroke of close-of-business at 5:00. This relationship is drawn from our understanding that a winter-look graphic could relate to the idea of first arriving at work, and a blossoming spring-look graphic could hark on the idea of the work-day having ended. We explored this idea architecturally through giving the panels a lateral angle of 30 degrees, creating a fragmented and alternating rhythm. We found it to be exciting that the illustrations do not reveal themselves entirely until one travels along the façade and reaches a certain perspective distance. We also gave thought to a color palette to reflect on the climate and mood changes; a winter-look approach could have warm, earth colors, rather than totally chill and ghostly. The spring-look approach could be more of a vibrant and lush vegetation ambience. We hypothesized that the colors must have a formal and psychological relationship with the graphics, the work week, and the season. The illustrations themselves take on the contrasting forms of trees experiencing opposing seasonal conditions. Respectively, there are three views of the façade which express two varying graphics and a central collision of the two combined. It is our wish that those employed at Euromax or those coming for brief visit will know that Wall Nine to Five understands just how they feel—any time of the day, any time of the year.

Project Credits
Projeto Haight Clothing
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Projeto Haight Clothing

Shops
São Paulo, State of São Paulo, Brazil - Build completed in 2019
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