FRANKFURT. schöne räume | architektur innenarchitektur has succeeded in the competition and convinced the advertising agency "Zum Goldenen Hirschen" by its presentation for extending their office premises. Late last year, the team of architects started with the planning and implementation of the well-known advertising agency based on the Hanauer Landstraße. Promoting internal communication procedures by architecture represented the focus of re-construction of buildings. Interior fittings and individually designed furniture were not only to match the philosophy of the agency, same should also duly reflect the requirements for individual and team working areas and, demonstrate the agency’s way of thinking. In close liaison with the team of the agency, schöne räume developed a draft conception and design elements and, consequently, accepted responsibility for adequate implementation thereof.
In an old storage building at the eastern part of Frankfurt the communication and marketing agency "Zum Goldenen Hirschen" was given the option to move into a new environment. 25 staff should be offered an open office structure at a ground space of some 480 m². Furthermore, a separate meeting room was to be planned. "Our objective was to conserve, on the one hand, the specific industrial environment and, on the other hand, the open space supported by modern design elements", describes Christian Koch, Project Manager, the basic idea. The central axis in west-eastern direction starts at the lowest point of the floor, opens and enlightens the spacious area. Right and left of the axis working areas will be established. The second significant axis follows the north-south direction and, crosses the main axis in its middle. At this point, the creative department of the agency is residing. At the end of the central axis of access there is an informal meeting areal. In order to emphasize the structural layout and design specifics of the room two large workbenches mark the creative section which provide sufficient working space for six staff. At the end of each bench is an informal area for business meetings or spontaneous brainstorming sessions. The free-hanging shelves, located between the pillars, divide the room, however, without splitting same.
Above the work tables in the creative section sculptural lighting, made of so called "Sauerkraut"-plates, were installed. In addition to acoustic effects the plates emphasize the importance of the north-south axis. Behind the hoist, in the remaining area, a focus room separated by a glass wall was created. "Design and material highlight the existing area, highlight the loft character, too, and do provide spacious room for creative work, highest concentration and integrative performance. They defines working environment – an important aspect by our experience for personnel and long lasting work relationships", says Ralf Böckle, owner of schöne räume.
Overview Project participants Demolition, drywall construction and paintwork: Kristof Pavelek Frankfurt Electrical installation: Dering Elektro Michelstadt Sanitary installation (tea kitchen, adaptation and completion of radiator): Imeri Haustechnik Frankfurt Preparation and completion of parquet: Parkett & Design, Ralf Krifft Frankfurt Spatial extensions and individual furniture construction: Entedimension Darmstadt
Product list Lighting - DCW éditions, Light Mantis BS 5 und BS 4 - individually designed and manufactured lighting made of wood-wool building boards (Heradesign fine), with integrated LED-lighting (on the workbenches in the creative department) - individually designed and manufactured lighting (LED) made of waxed steel - switch programs: Berker - series 1930 in Black, electrical installation surface with black plastic pipe Furniture - hanging shelves: individually designed and manufactured furniture made of black vehicle plates - workbench: individually designed and manufactured tables, substructure made of waxed black steel and black vehicle plates, KVH tabletop (spruce) - reception desk: individually designed and manufactured furniture made of black vehicle plates - tea kitchen: individually designed and manufactured furniture made of black vehicle plates, oiled steel angles as handles, built-in appliances from the manufacturer „Teka“ - office chairs and desks were taken from the inventory