Jǐzhù is derived from the homophone for the Chinese word "spine." The spine serves as a core spatial entity, embodying both structural support and energetic material forms. As a vital element for support and protection, as well as the central nervous system, it reflects what we consider to be the core values of design. Our aim is to shape designs based on this concept—transforming ideas into reality and viewing the realization of design as a continuous transmission that evolves and connects across time. "幾" (Jǐ) symbolizes inquiry, uncertainty, subtlety, and proximity—constantly questioning and maintaining a state of curiosity. "築" (Zhù) signifies the process of layering and construction, respecting and exploring the language of the site, continuously accumulating knowledge and pursuing a dynamic, ever-evolving design state.
KINJO DESIGN was co-founded in 2016 by Rico (Chen Xu) and Bernice (Bi Huijun). Both founders have extensive experience in commercial design, with a focus on innovative research and cross-disciplinary collaboration. Their work is defined by divergent thinking and a range of realization methods. Rooted in interior design, KINJO bridges architecture, landscape, product, and visual design. Grounded in traditional practices, KINJO connect spatial functions, structures, and lifestyles through balance and integration, creating new possibilities for both the present and the future.
