With more than 40 years’ experience, Porcelanosa Group works to its core values of innovation and quality in almost 100 countries worldwide. Starting with the production of ceramic tiles, product diversification has played a key role in Porcelanosa’s growth. Today, the group’s eight companies and 5,000 staff create the widest range of products that include kitchens and bathrooms as well as inventive solutions for contemporary architecture. Noken, a division of Porcelanosa Bathrooms, marries signature designs with unrivalled quality, craftsmanship and innovation. The Vitae Collection, a new bathroom concept by Zaha Hadid Design for Noken, has been informed by Hadid's fluid architectural language; integrating each piece within the overall ensemble. Shaped by functional and ergonomic considerations, the design is also dependent on the overriding formal language of fluidity.