Brand architecture
An overview of projects, products and exclusive articles about brand architecture
Projeto • By dagli + atelier d’architecture • Escritórios
Cobolux Center
Design Statement
The Cobolux Centre project provides the centre of operations for the Luxembourgish Butchery Cooperative Cobolux. The project provides 3 floors of quality private and communal office space and 360 degrees of uninterrupted views of its surroundings. As such the office spaces benefit from direct day light throughout the working hours of the day to ensure high quality working conditions for its occupants. The horizontal accent of the project’s form completes the existing urban grain, adapting existing architectural forms with gentle and sensitive moves to provide a thoroughly modern but auspiciously organized project.
Idea
Our primarily objective is to design a building in harmony with its surroundings and neighbourhoo... Mais
Notícias • Notícia • 4 nov. 2022
Bergmeyer unveil a brick-and-mortar tasting room with a modern boho vibe for Truly Hard Seltzer brand in Los Angeles
Bergmeyer is a design collaborative known for creative partnerships that bring architects, branding experts, interior and graphic designers and strategists together to create unique, carefully positioned, and visually arresting spaces. They recently unveiled Truly LA, the Truly Hard Seltzer brand’s first brick-and-mortar Tasting Room, located in iconic downtown Los Angeles. The space draws on the historic artistic and modern boho vibe of the area and offers guests a fully immersive experience, combining innovative and surprising flavour experiences in tasting flights and seasonal share plates, accompanied by performances from local musicians, artists, and comics. Guests are able to select from ten exclusive new... Mais
Projeto • By Studio MBM • Escritórios
DL 1961 Headquarters
DL1961 is a gut renovation and full design project for the global premium denim company DL1961’s new showroom and office headquarters, located in a building that previously operated as an industrial printing press.
John Muggenborg Photography
John Muggenborg Photography
John Muggenborg Photography
Considering analysis of DL1961’s design process and office structure, Studio MBM/Maurizio Bianchi Mattioli organized the various functions of the space around a central showroom. Taking advantage of the existing column grid, the showroom acts as a core object at the center with the meeting rooms and offices carved from its perimeter. The geometry of the space is dictated by these carved spaces and emphasized by material... Mais
Notícias • Notícia • 12 jun. 2022
Niceto project sees the expansion and restoration of an old warehouse in Buenos Aires
On a site in the Palermo neighbourhood of Buenos Aires, Niceto by architect Ana Smud comprises the expansion and restoration of a former warehouse, abandoned house, and a courtyard in between.
Javier Agustín Rojas
Now accommodating offices, warehouses and exhibition spaces for a clothing company, the architect sought to preserve the existing courtyard as a central project core. The brand’s production and warehouse functions are located at the front of the site, a move that sustains the heterogeneity of the company’s activities.
Javier Agustín Rojas
It was also central to the project design that all spaces and environments receive natural light and coexist with the outside space in some way. As such, a n... Mais
Projeto • By Samuelov Studio • Escritórios
Kaufman Group
Our work for Kaufman, one of the leading importers and distributors in the fields of health, comfort, design and lifestyle in Israel, was full of creativity. Kaufman Group is steadily expanding in all directions, from the web to brick and mortar. The newly created logistical center for the Kaufman space needed to depict this growth, as well as house and showcase all of its brands. It needed to embody a logistical center, but it also needed character and design.
Uzi Porat
Uzi Porat
The inspiration for this design utilized the personality of all of Kaufman's brands, this includes the classic Italian design (Natuzzi), the comfort and ergonomics (Dr. Gav), the young vibe (Marley), and others. Through the diversity of the desig... Mais
Notícias • Notícia • 31 jan. 2022
Studio i29 develop a soothing green brand identity for Dentista dental clinic in Amsterdam
Combining a soothing green atmosphere with natural wood and sharp lines in clean white, Dentista aims to be a high-end practice for everybody who is serious about their health and beauty.
Thomas van Schaik
The architectural design and brand identity for Dentista’s first dental clinic in central Amsterdam were developed by i29. Placing an emphasis on wellness, lush greenery separates waiting clients from the busy street outside while a sharp-angled green zone and reception desk separate the waiting area from the eight treatment rooms beyond.
Thomas van Schaik
Special state-of-the-art technology including the X-ray and sterilization room is found at the back of the space.
Thomas van Schaik
A hidden co... Mais
Notícias • Notícia • 28 jan. 2022
New Bananain Concept store in Shanghai seeks to re-design the basics
Located in the heart Middle Huaihai Road, a hub of Shanghai culture and history, the new Bananain Concept store by Some Thoughts draws inspiration from the existing architecture and diverse cultural background embedded in the site by re-examining and then re-designing basic elements.
Shao Feng
The 'Re-design the Basics' concept at the store defines Bananain as a brand by underscoring the importance of better functioning of everyday objects. This ideology has become core to the brand philosophy.
Shao Feng
Throughout the design process, Some Thoughts sought to reprocess objects often seen in daily life and change the way they are commonly understood. For example, instead of the common understanding of columns as being suppor... Mais
Notícias • Notícia • 16 dez. 2021
Dramatic Bulgari flagship by MVRDV showcases a green, jade-like facade of recycled champagne and beer bottles
Rotterdam based architecture and urbanism practice MVRDV have unveiled their most recent collaboration with luxury jewellery brand Bulgari in the form of a dramatic flagship store in Shanghai. Located on Nanjing Road at the popular and upscale Shanghai Plaza 66, the store is distinguished by a green, jade-like façade made from recycled champagne and beer bottles.
Bulgari
The façade is inspired both by the Art Deco architecture which became prominent throughout Shanghai in the early 20th century when it's status as a key port connecting the East and West was established, as well as Bulgari's Déco collection which characterised its jewellery in the same period. The design also pays homage to the brand's Itali... Mais
Projeto • By TRA Studio • Lojas
Pearl River at Chelsea Market
Pearl River Mart started almost fifty years ago, when the relationships between the US and China, were non-existent, it was since the beginning a symbol of friendship between the two countries, an attitude which, during the years, evolved into a beloved neighborhood Institution.
TRA studio
TRA studio has worked with PRM since 2001, when we were approached to design a vast 20,000 square feet space in SoHo, followed in 2008 by the 10,000 square feet Pearl Home, to house the vast Emporium that constitutes the Pearl River Mart’s diversified merchandise, encompassing over 15,000 products, ranging from inexpensive home goods to the most curious and expensive. The SoHo store already incorporated some of the support spaces that are now... Mais
Notícias • Notícia • 27 jun. 2021
Apple celebrates the legacy of Los Angeles architecture with their unveiling of Apple Tower Theater
Apple has unveiled its newest retail location at the historic Tower Theater in downtown Los Angeles. The historic theater is now one of Apple’s most significant building restoration projects undertaken to date.
Courtesy of Apple
Originally home to the first theater in Los Angeles wired for film with sound, the building was designed by renowned motion-picture theater architect S. Charles Lee in 1927. The theater however closed and has gone unused since 1988. It is perhaps fitting that the building’s legacy of technological innovation is revived today with Apple’s iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography and music composition.
Courtesy of Apple
Apple collaborated wit... Mais
Notícias • Notícia • 23 abr. 2021
Bauhaus ethos finds expression in MCM Haus flagship store design
In Seoul’s luxury district of Gangnam, Neri&Hu have completed the renovation of an existing five-storey building with a parking tower to serve as a new flagship store for MCM. Drawing from MCM’s strong brand story and German roots, Neri&Hu's design concept for this new flagship is inspired by the Bauhaus movement, which saw the fusion of experimentation in manufacturing with craftsmanship and traditional arts.
Chunho An
The Bauhaus ethos finds expression in the flagship store’s new metal façade. The exterior reads as a curio box with curated window openings that rest on a heavy concrete base. Additional structural reinforcement was necessary to support the new façade which was straightened... Mais
Notícias • Notícia • 30 mar. 2021
The strikingly red and retro Okkio Caffe exudes a strong brand identity
With a striking red exterior and a retro-spirit inspired by the spatial qualities of train carriages, Okkio Caffe in Ho Chi Minh City exudes a strong brand identity.
Đỗ Sỹ
The design by REDS Studio is inspired by acclaimed director Vuong Ga Ve’s ‘2046,’ a famous film about the return train from 2046. The building’s façade is designed with train-like windows, complete with iron bars as a highlight feature. Inside, the ceiling takes on a curved shaped similar to that of a train carriage interior. The windows draw in natural light in a way that highlights the counter and the ceilings, the two key components of the building.
Đỗ Sỹ
Alongside the train narrative and forms, traditional materials su... Mais
Notícias • Notícia • 21 dez. 2020
Former cement plant transformation reintroduces activities of creative production
In the 1970’s, the Shuangliu cement plant was one of the most important buildings within the Industrial Zone of Xihu District in Hangzhou. It was a roaring hub of production until it was closed in 1999. It stood abandoned for the next 20 years until its transformation by JIANGJIE DESIGNS into a new storefront for Even Buyer. Bringing their own style and fashion attitude to the industrial space, activities of production are once again activated but in a new and exciting way.
wangminjie
The existing building once served as an area for clinker storage. This function is reflected with the four large cylindrical structures, once filled with clinkers but now sleek showroom spaces. The cylinders are connected with a lower volume that h... Mais
Notícias • Notícia • 29 set. 2020
Cadillac House Shanghai invokes Feng-Shui principles to translate the American luxury brand into a design concept for the Chinese market
The Cadillac brand is globally synonymous with luxury, class, and sleek design, with its namesake said to have been featured in over 3,000 songs in the more than hundred-year history since the Cadillac was first introduced to the auto market in 1902. When seeking a designer for its new flagship headquarters in Shanghai, Cadillac China enlisted globally renowned architecture firm Gensler to render the vision of the brand through architectural form.
Credit: Blackstation & CreatAR
The result, Cadillac House Shanghai, is a sleek, futuristic building anchored in a site that embodies both the core design aesthetic and ethos of the brand. Gensler had already completed Cadillac House Soho in New York, and used the brief of that proj... Mais