McDonald’s architecture

Over the past 40 years,  the McDonald’s brand has become deeply ingrained into Guatemalan popular culture. The award of the country’s milestone 100th McDonald’s restaurant was subject to a design competition, with the winning entry ultimately realized by  Taller ACÁ Architects. The architects note the project posed a unique opportunity and challenge in aligning with the brand’s previously established corporate and commercial image, which has shifted over time.  William Cuc From the first McDonald’s location, which opened in Monrovia, California, in 1937, the fast food chain known for its golden arches has expanded to approximately 33,000 stores globally. The architecture of this st... More