New York window shopping

On the ground floor of Google headquarters in Chelsea, Manhattan, Google Store New York marks the brand’s first retail space in the city. Designed by Suchi Reddy (Founder of Reddymade Architecture and Design) and Ivy Ross (VP of Design, UX and Research, Google Hardware), this new retail experience is built on the core principles of neuroaesthetics.  Paul Warchol According to the architect, Reddymade’s work follows the belief that ‘form follows feeling. Good design, calibrated carefully to the human, positively influence wellbeing, creativity and productivity.’ Playful and pragmatic, the resulting architecture and interiors are an expression of this motto with spaces that re-awaken visitors to the childlike... More