Sales space

An overview of projects, products and exclusive articles about sales space

Project • By BrigadaShops

Froddo - Kid's shoe store

By performing an in-depth analysis of the sales processes and the organization of the sales space at this branch of Froddo, we identified certain patterns in customer behavior and opportunities for upgrades in comparison with previous stores. In order to improve the sales process and make the shopping experience more comfortable, we decided to position within the sales space a children’s zone where young ones can play around while parents browse through the products and choose the right ones at their own pace. To make things even simpler for parents, we divided the shop up into intuitive zones and positioned products at eye-level, enabling an effortless overview and ultimate flexibility. Parents can very easily identify which zone th... More