An overview of projects, products and exclusive articles about showroom

Project • By SEFARShowrooms

Audi Manhattan Vehicle Handover Area

Project. Audi Manhattan recently moved to its new location in New York, NY – a state-of-the-art facility built for the ultimate car buying experience. In the new facility’s vehicle handover area, where new owners see their car for the very first time, lighting is crucial. The distinct character and style of the owner’s Audi must be unveiled flawlessly. Concept/Design. In the vehicle handover area at the new Audi Manhattan, customers pick up their vehicles with style in a room illuminated by SEFAR LIGHTFRAME® wall and ceiling panels. Lightframe provides an atmosphere that showcases the car and generates excitement in ownership while staying true to the Audi brand. In terms of light quality and transmission, SEFAR LIGHTFRAME® outperform... More
Helvex by Designers - German Velasco Arquitectos
Helvex by Designers - German Velasco Arquitectos
Helvex by Designers - German Velasco Arquitectos
Helvex by Designers - German Velasco Arquitectos
Helvex by Designers - German Velasco Arquitectos

Project • By German Velasco ArquitectosShowrooms

Helvex by Designers

Helvex by Designers in Mexico by German Velasco Arquitectos More

Project • By Ayhan Güneri ArchitectsExhibition Centres


During the fictionalising of the space that display casual shoes and reflect the casual life style, was researched nature and human interaction and than started to design. Physical condition of space, properties, product research, story of space were evaluated. Then selection of material fictionalised and material production methods were determined. Firstly, designs were transfered to conceptional Project and turned to be sketches. The adequacy of manufacturing was determined with sketches and transfered to CAD as application Project 1 and application Project 2. More

Project • By Ayhan Güneri ArchitectsExhibition Centres


High-tech manufacturing methods of products which are exhibited showrooms that served by lounge was chosen as the theme. Lounge that will serve changing collections of shoes in the four seasons of the year, this change, necessity of transfering to user as visual was determined as a design criteria. Lounge, fictionalised with this technology and illusion. Physical condition of space, properties, product research, story of space were evaluated. Then selection of material fictionalised and material production methods were determined. Firstly, designs were transfered to conceptional Project and turned to be sketches. The adequacy of manufacturing was determined with sketches and transfered to CAD as application Project 1 and application Pro... More

Project • By didid | brand environmentsShowrooms

Bauknecht Showroom at Hotel Adlon Kempinski Berlin

With the goal of offering customers a memorable experience, and anchoring and imprinting the BAUKNECHT brand and its products, didid created a temporary showroom in the magnificent Palaissaal of the Hotel Adlon Kempinski in Berlin. For this purpose, didid applied the principle of "room within a room", which plays on the natural curiosity of the visitor, teasing with unusual perspectives, creating suspense through physical elements and ultimately generating an element of surprise. The outside walls of the extraordinary space were entirely covered by mirrors quoting the straightforwardness of the BAUKNECHT brand, and successfully fusing the essence of the brand with the exclusive ambience of the hotel. The dynamic positioning of the showroom... More

Project • By Mojo Stumer AssociatesShowrooms

Porsche of South Shore

This building will be a great representation of the Porsche tradition. The final design solution includes two new buildings on adjacent sites on Sunrise Highway. One, a 21,000 sq. ft. state of the art Porche show room and service center, and the other one-of-a-kind Porche Specialty Car Museum & Private Collection Display. The showroom will feature the latest corporate design standards of the Porche trademark, including the exciting new Gen-4 façade elements. A stunning continuous ribbon of frameless glass wraps the showroom, unobstructed, and returns vertically into a 30’ high glass curtain wall and skylight, illuminating the showroom below. The planning that went into this new facility was very unique because of the prohibitive and diffi... More

Project • By Arper SPAShowrooms

Arper Showroom New York City

The Italian contract furniture company Arper debuts its flagship showroom in New York City this month. Showcasing the company’s unique vision that blurs the boundaries between residential and work styles, Arper’s 4,000 sq. ft. loft space in Soho features furnishing solutions that go beyond function alone and combine simplicity, flexibility and beauty. “North America is becoming increasingly important for our company as we continue to develop our operations here,” said Claudio Feltrin, Owner and CEO of Arper. “We want the New York City space to not only show our furniture, but to also serve as a place for Arper to collaborate with designers surrounded by comfort and beauty,” he added. Housed in a historic building dating back to 19... More

Project • By II BY IV DESIGNShowrooms

Olympia Tile + Stone Showroom

As front-runners in the Tile and Stone industry our client, Olympia Tile, has great influence over styling and demand, particularly within North America but also worldwide. Their flagship showroom occupies an entire block and features over 37,000 square feet of space open to the public which is nothing short of grand. Employing natural stone sourced from the client’s product line we created a contemporary, fashion-forward space with a bold architectural feel that references a gallery experience and high-end retail. An added touch and unique feature of the space are the custom curved benches made from solid blocks of black and white marble. These pieces are a custom design created by II BY IV DESIGN exclusively for the project and flo... More

Project • By DP ArchitectsOffices

Sunray Woodcraft Construction Headquarters

Sunray Woodcraft Construction Headquarters (Sunray Headquarters), an industrial project at the Sungei Kadut furniture hub in Singapore, has been awarded the prestigious Design of the Year accolade at the President’s Design Award 2015. Sunray Headquarters was one of 13 projects to win this award, now in its tenth year, conferred by the then President of the Republic of Singapore, Dr Tony Tan, and recognised in Singapore as the highest symbol of excellence for design. On the accolade, lead designer and deputy CEO Angelene Chan said, “It is a deep honour and privilege to have our people-centric efforts and design thinking acknowledged at a national scale.As a homegrown firm that has matured together with Singapore for close to 50 years, it is... More

Project • By Paolo Frello & PartnersShowrooms


THE RETAIL REVOLUTION The design concept of Bou-tek, the new space designed by Paolo Frello for Mauden Spa, lies all in the title “Retail rEvolution”. The Web and online buying have completely changed the consumer behaviour. New emerging retail trends have developed such as “Showrooming “, the practice of examining merchandise in a traditional brick and mortar retail store and then buying it online, sometimes at a lower price; ROPO (Research on line, purchase offline), the practice of searching and comparing the product online and then of purchasing it in the traditional store. It is right in the middle of these clear and yet confusing retail trends that Bou-tek positions it- self with a newly designed physical show-room located in the... More

Project • By usoarquitecturaOffices

Showroom Elektra sucursal Arena Ciudad de Mexico

Showroom Elektra sucursal Arena Ciudad de Mexico in Mexico by usoarquitectura More

Project • By Ayhan Güneri ArchitectsShops


Today’s increasing competition environment pushes the companies to be more creative in order to be distinguished and to draw away from their rivals. New marketing techniques, striking advertisements and generous promotions are all the steps taken for “keeping one step ahead”. In this context, the traditional showroom understanding has been experiencing significant changes. Designers exhibit all their skills in the showrooms in which the most creative ideas and the latest technologies are used. Jump Showroom is one of the last rings of the showroom chains where creative ideas abound. Located in the first floor of a building of 620m2, the showroom contains four showrooms, a lounge and a café serving in these locations. Corian is used in the... More

Project • By Ayhan Güneri ArchitectsShops

Sport in Street APPLICATION

SPORT IN STREET APPLICATION (SIS APPLICATION) "SIS APPLICATION" is the consept work that has been applied in Istanbul which has been designed as a flagship store. During the preperation of the concept of Sport In Street, we have taken the interests of the young people into consideration such as technology, street art and social media. With the observation of the inputs that create the structure(DNA) of the brand, there are three mood boards formed. Related to these mood boards, we cared for the shop to be 100% street culture store based on the themes such as social media, nature and touches of city life. During the process of deciding materials, we have focused on materials which we see in our everyday lives and while focusing... More

Project • By Ayhan Güneri ArchitectsShops

Sport In Street

As a new generation oriented establishment Sport in Street aims to open 200 new stores in 2014-2015.Sport in Street will be a multibrand name store with clothing, shoes and accessories lines from a variety of brands. When designing the store in compliance with the brand identity, we aimed to carry the streets indoors. We started the design with various mood boards determining different fields of interest of the youth.The themes of technology, social networking, streetart and nature were adopted to create a street culture store.Reflecting the themes on the moodboard; white brick walls, concrete encasements resembling the streets, metal ceilings simulating the industrial view, shoe display stands formed of street lamps, a freestyle motorcyc... More

Project • By BT ArquitectosOffices

Façonnable, interior design project

Since 1950, Façonnable is a renowned French global brand keeping a vast history. Their stores display all over the world: United States, Asia, Africa, Europe, America and Middle East. Featuring a mix between classic and contemporary, elegance always remains, but at the same time it catches free style vibrant palette. Façonnable group entrusted Bettis Tarazi Arquitectos firm, the creation of the main office and showroom interior design at Punta Pacifica, Panama. Following the brand´s trends, the architects presented a customized classic, yet contemporary proposal. Wooden floor and warm illumination mainstream all over the offices, granting natural comfort. At the grand main reception desk, a Barrisol triangular volumized wall makes con... More