Tsingtao 1903 Taproom

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NewsNews • 28 Jul 2021

Tsingtao 1903 Taproom by MINOR Lab brings a new brand experience to Beijing beer bar culture

In a lively neighbourhood of Beijing, Tsingtao 1903 Taproom by MINOR Lab showcases Tsingtao Beer’s effort to experiment. The concept also helps this legendary Chinese brand, founded in 1903, refresh its brand image and create a new brand experience. Lv Xiaobin Utilizing materials, colour, and light, the architects transform conventional associations between beer bars and their environment by innovating a new spatial experience that brings people an enjoyable sense of excitement and curiosity about Tsingtao Beer.  Lv Xiaobin The upper half of the façade is a suspended landscape space comprising double-walled, U-profile glass and plants. The composition allows gentle, filtered sunlight to illuminate the interior... More