The Fallas are a festival celebrated in Valencia (Spain) that commemorates the arrival of spring. They have their origin in an ancient tradition of the carpenters of Valencia, who lit bonfires in the city squares to burn the remnants of wood used during winter. Over time, these bonfires evolved into artistic monuments made with flammable materials, known as "fallas". This festival has been declared Intangible Cultural Heritage of Humanity by UNESCO.
When ABBE (Artesanía Bordada), a leading company in the production of artisanal products for the participants of “fallas”, contacted Clap for the design of their showroom in Valencia, the studio began the project with the aim of finding a solid and strong concept that would represent this festivity. In this way, Clap was inspired by the Fallas to create a showroom that celebrates the blossoming and transition from winter to spring.
"What we represent in the space is a specific moment, as if we had frozen time at the precise moment when nature awakens from a winter slumber. This is where the floral installation we created together with the Amiguis collective comes from," comments Àngela Montagud. ABBE's showroom is a monochromatic space where, at a specific point, everything blooms and comes to life. The interior is completely covered in artisanal mortar that combines with perimeter curtains that conceal the exposed product, as needed. These curtains allow the experience to be molded and adapted to the user and their needs.
The heart of the space is a preserved flower installation, created in collaboration with the Amiguis collective. This flower installation brings vitality and color to the space and represents the fleeting moment of spring blossoming, hence the volumes of different colors that simulate growth and will eventually cover the entire room in color.
Team:
Client: ABBE Global
Design: Clap Studio
Photography: Germán Cabo
