Euramax competition entry

Euramax competition entry

Chiara Sorrento as Architects

​The idea of the design refers to the possibility to personalize projects through the aluminum panels AluDesign. One way to customize them is also to create an illusory space, which allows a three-dimensionality on a flat wall. That's because I wanted to create a deep room that, seen from the front, refers to something that is inside the Euramax’s factory. Two elements characterize the design: the first is the subject, the second is the style through lines and not rendering. As concern the subject, I wanted to recreate the interior of a "theatrical" space that is connected to the slogan "Architecture Becomes theatrical with Euramax", a space that takes advantage from the windows in the prospectus, creating a staircase on the roof and therefore not excluding the composition of the horizontal element that features the original façade; printing at the bottom is textured, repeating even more the system of panels that can be combined in order to create new designs. The style through lines, on the other hand, refers to the ability to " draw" the architecture through the Euramax panels , and then a simple style, almost cartoon, makes clear this concept. The two versions have different colors according to how mutch you want to make it evident in the facade design.

Project Credits
Product Spec Sheet

Project Spotlight
Product Spotlight
News
Benthem Crouwel Architects transforms Amsterdam office tower with an innovative wooden extension
13 Jun 2024 News
Benthem Crouwel Architects transforms Amsterdam office tower with an innovative wooden extension

District West in Sloterdijk, Amsterdam is currently undergoing a transformative redevelopment, conve... More

Brewhouse Apartments: A testament to adaptive reuse comes to Warsaw
12 Jun 2024 News
Brewhouse Apartments: A testament to adaptive reuse comes to Warsaw

In the heart of Warsaw, where history intertwines with contemporary urban life, the Brewhouse Apartm... More

25 best architecture firms in Iran
12 Jun 2024 News
25 best architecture firms in Iran

Iran is an arid and rugged country in Southwest Asia, home to a rich and diverse culture spanning mi... More

Pelli Clarke & Partners completes Salesforce Tower Chicago as part of riverfront master plan
11 Jun 2024 News
Pelli Clarke & Partners completes Salesforce Tower Chicago as part of riverfront master plan

Pelli Clarke & Partners has completed the Salesforce Tower Chicago, a LEED Gold-certified office... More

Official opening of the Serpentine Pavilion 2024
11 Jun 2024 News
Serpentine Pavilion 2024 officially opens

The new Serpentine Pavilion was officially opened on June 7 in London. This 23rd edition of the annu... More

Teğet designs visitor center for Neolithic Çatalhöyük archeological site
10 Jun 2024 News
Teğet designs visitor center for Neolithic Çatalhöyük archeological site

Istanbul-based Teğet Architecture has designed a visitor center for Çatalhöyük, a h... More

Wonder Bridge by SPF:a: Vital transportation link stands as a symbol of innovation and artistic expression
9 Jun 2024 News
Wonder Bridge by SPF:a: Vital transportation link stands as a symbol of innovation and artistic expression

Spanning a busy highway in Paso Robles, California, Wonder Bridge by acclaimed architecture firm SPF... More

Key recent projects by MVRDV
7 Jun 2024 News
Key recent projects by MVRDV

MVRDV is a global architecture studio established in 1993 by Winy Maas, Jacob van Rijs, and Nathalie... More